Section 3
Selling Roles
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
Proactive Representatives
Proactive representatives tend to fall in to one of two main categories: Hunters and Farmers.
Passive Representatives
Passive representatives don't like to sell, but are generally friendly and will take your order if you place one.
Consultant
Consultants are problem solvers who ask questions about their prospect's business in order to meet their needs and close a sale.
Support Personnel
Support personnel provide after-sales or technical assistance to customers, including functions ranging from engineering to marketing.