A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.
A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed.
Premiums are prizes, gifts, or other special offers consumer receive when purchasing products.
Loyalty marketing is an approach whereby a company focuses on growing and retaining existing customers through incentives and rewards.
Contests and sweepstakes are two forms of sales promotions which attract consumers by offering them the chance to win a valuable prize.
A free sample is a portion of a product given to consumers at no cost for their trial with the aim of driving product adoption.
Point-of-sale displays are sales promotions that are placed where they can easily draw customer attention and trigger impulse buying.
Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.