Concept
Version 9
Created by Boundless
Ansoff Opportunity Matrix
Product/Market Ansoff matrix
Companies can choose their growth strategies based on the type of market (new or old) they wish to pursue and the type of product (new or old) they wish to propagate.
Source
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"Ansoff diversification."
http://en.wikipedia.org/wiki/File:Ansoff_diversification.JPG
Wikipedia
Public domain.