Section 3
Introducing the Marketing Plan
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
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The Marketing Plan
A marketing plan details actions necessary to achieve one or more specified objectives essential to selling a product or service.
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Advantages of a Marketing Plan
A marketing plan has a strong impact on the internal operations of an organization.
Marketing Plan Elements
A marketing plan's elements may vary based on the organization and its industry, but readers still expect to see certain common elements.
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Purpose of the Marketing Plan
A formal marketing plan provides a clear reference point for activities throughout the planning period.