Section 1
Marketing Channels in the Supply Chain
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
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The Significance of Marketing Channels
The primary purpose of any channel of distribution is to bridge the gap between the producer of a product and its user.
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Types of Marketing Channels
There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.
Selecting Marketing Channels
There are four bases for channel alternatives marketers consider after conducting three preliminary activities which help determine goals.