The group of individuals responsible for making a buying decision in a B2B context are labelled the decision making unit (DMU).
A buying center is a group of people within an organization who make business purchase decisions.
B2B buying situations vary from B2C buying situations, so B2B marketers must develop different capabilities.
Understanding the stages of business buying is important to a marketing firm if it is to market its product properly.
Firms can measure vendor quality, service, availability, and overall reliability to determine future engagement with the vendor.
Environmental, organizational, and interpersonal factors all impact the business buying decision process.
Marketers need to incorporate good ethics in their marketing campaigns as they are responsible for the image that a product portrays.
Customer service is provided before, during, and after the purchase of a product, and is meant to supplement and enhance customer experience.