Concept
Version 9
Created by Boundless
Estimating the Addressable Market
Example of Competitor Profiling
The folio plot visualizes the relative market share of a portfolio of products versus the growth of their market. The circles differ in size by their sales volume.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"Folio Plot BCG Matrix Example."
http://commons.wikimedia.org/wiki/File:Folio_Plot_BCG_Matrix_Example.png
Wikimedia
CC BY.