B2B customer interactions are influenced by what are typically long and complex buying processes and tend to be more relationship-based.
B2B companies typically implement client services or customer care processes to address customer concerns and enhance customer satisfaction.
Business customers - as compared to consumers - tend to be more rational, are more concerned with quality, and look to make lasting relationships.
Purchase influences of B2B customers differ from those of the consumer market due to the high time and cost investments of B2B transactions.
B2B buyers and sellers use negotiating tactics to agree upon terms and pricing that benefit both the customer and the seller.
In B2B transactions, leasing serves as an alternative financing method for customers looking to use high-priced products and services.
B2B marketers use industry or trade publications, trade shows, private events, and social media to generate awareness about their products and services.