The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.
In the package design stages for products, structural design, marketing, and environmental responsibility should all be considered.
Since products are judged by the package they come in, marketers should spend a lot of time preparing strategies that best fit the product.
Labels serve to capture the attention of shoppers as well as provide useful information regarding the product.
Support services, such as product warranties, are a great way for a company to distinguish itself from its competitors.
Many of the problems in packaging can be related to issues regarding labels, graphics, safety, and the environment.
At the global marketing level, a company needs to launch appropriate marketing plans so results can be achieved across multiple countries.