webcast

Examples of webcast in the following topics:

• Defining Business Marketing

  • Industry white papers, trade shows, corporate websites, and webcasts are often used as promotional tactics to build brand awareness and generate leads.

• B2B vs. Consumer Marketing: Similarities and Differences

  • Similar to consumer ads, these advertisements lead to landing pages, where marketing messaging aims to convince web visitors to submit a form, download a brochure, or register for a webcast.

• Characteristics of Business-Customer Interactions

  • B2B brands often court customers with ongoing communications including newsletters, webcasts, seminars, and other events that add value to the business-customer relationship.