vision

(noun)

An ideal or a goal toward which one aspires.

Related Terms

Examples of vision in the following topics:

  • Defining the Vision

    • An organizational vision should be made up of two fundamental components: a core ideology and an envisioned future.
    • It is paramount to defining the company's vision and to creating a vision statement.
    • One can find a lot of resources online and offline on how to write compelling vision statements.
    • However, we're much more interested in the process of crafting a vision.
    • That introspective process that helps people and organizations alike to define a Vision.

  • Defining the Business Mission

    • Just writing a mission and vision statement isn't enough to really achieve what you are looking for.
    • Some ways that you can put your mission and vision statement into practice are:
    • Be proud of your mission and vision statements and all that you, what your company stand for, and remember don't just preach them, practice them.

  • The Development of Value-Driven Firms

    • Becoming customer centered with CVM starts by identifying the target customers and securing their vision of the ideal outcomes from doing business with the company.

  • Competition Based on Value

    • This requires implementing a customer-focused vision – a major shift in strategic thinking, often including moving the basis for competition from product or price to process or service value.

  • Advantages of a Marketing Plan

    • A marketing plan helps remove the fog and barriers to vision.

  • Responding to the External Environment

    • Regardless of the response to the external environment, marketers should be driven by an overarching vision, mission, and strategy, all of which provide clarity in how to react to change with tactics that are adaptive and responsive.

  • Brand Ownership

    • His clear vision and leadership attracted the best talent, which then yielded some of mobile technology's most innovative products to date.

  • Conclude with Action Plan

    • Corporate vision is paramount to creating and implementing a successful business and marketing plan.
    • Objectives - mission statement and vision statements, corporate, financial, marketing, long term and market share objectives

  • Company Capabilities

    • For example, when a group of leaders master "turning vision in to action" and "aligning the organization," the organization a whole shows more "accountability. "

  • Determining a Budget

    • The corporate culture - Increasingly brands are seen as indivisible from the vision, capabilities, personality, and culture of the corporation.