Examples of Virtual Online Communities in the following topics:
-
- Digital surveys are research tools that ask consumers questions in a virtual environment.
- Digital surveys, also referred to as online questionnaires, are research tools that ask consumers questions in a virtual environment.
- These surveys are a type of Online Research Method (ORM).
-
- Online research methods enable researchers to use increasingly sophisticated digital tools to collect data via the Internet.
- Market research is increasingly making use of developments in Web 2.0 technologies and online communities.
- Although the open and collaborative nature of content communities offer opportunities for research, companies also utilize private online communities focused on individual brands or customer segments.
- These private communities can engage customer groups or target consumers who might be difficult to reach using traditional offline tactics.
- Brands also benefit from online communities by having them on-hand to respond to questions, test hypotheses and observe trials in real-time.
-
- Online information targeted a mostly passive audience that received rather than contributed content.
- However, with the introduction of Web 2.0 Internet technologies around the turn of the 21st century, social media venues such as blogs began to allow users to interact and collaborate with each other in virtual communities.
- Twitter), content communities (e.g.
- Facebook), virtual game worlds (e.g.
- World of Warcraft), and virtual social worlds (e.g.
-
- Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.
- Online sales promotions are meant to turn site visitors into consumers.
- Through online sales promotion, relationships are developed, channels of communication are opened, and an exchange of information regarding a product's benefits and a consumer's needs occurs.
- Online sales promotions enable you to obtain measurable results.
- Online sales promotions also enable you to see what the competition is doing.
-
- Online organizational or business buying, B2B, links supply chain systems more efficiently to ultimately satisfy the needs of end users .
- Online organizational buying has streamlined the process, reduced the cost of implementation, increased accuracy and the speed of delivering finished goods.
- The online relationship between businesses is one of communication and collaboration.
-
- Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
- Research has shown that consumer behavior is difficult to predict, even for experts in marketing communications.
- While some critics have attributed the decline of quality interpersonal communication and human relationships to the growth of social media, others point to web and mobile technologies as a way for younger generations to experience more social interactions.
- To implement a viable integrated marketing communications strategy that incorporates these data, companies employ techniques such as behavioral targeting for understanding, collecting and analyzing online and offline consumer information.
-
- Today, most major telecommunications, IT and electronic companies run virtual support and help desks to provide user assistance around the world.
- Virtual help desks, which allow organizations to virtually deploy IT technicians on demand to support users can efficiently manage and allocate organizational resources.
- Virtual help desks access these systems through support sessions where they can diagnose and fix computer issues quickly.
- Some online communities, which are moderated by product users, have emerged to give support where manufacturer support is lacking.
-
- Social media and other digital technologies encouraging the sharing and re-purposing of content across different communication channels have introduced new difficulties in enforcing copyright, and inspired additional challenges to the basic legal philosophy of copyright.
- More recent bills introduced to Congress related to digital copyrights include the Stop Online Piracy Act (SOPA) and PIPA (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act) in 2011.
-
- Communications purporting to be from popular social web sites, auction sites, online payment processors, or IT administrators
- By corrupting a computer's knowledge of how a site's domain name maps to its IP address, the attacker causes the victim's computer to communicate with the wrong server.
- Online merchants such as PayPal often provide security tips to help consumers protect their personal information.
-
- It can also be used to generate communication designed to alter consumer attitudes toward existing products.
- Thus, communication of the concept was generally left to the creativity of the advertising agency, with no systematic quantitative method known or employed that could identify the criteria on which consumer choices were made (at least, not with any real accuracy).
- Moore and William (1982), in a literature survey and review of concept testing methodology, point out that concept tests have failed to account for changes between the concept tested and the communication describing the benefits of the product which embodies the concept.
- The ability of a method to ameliorate or overcome the above shortcomings would provide substantial improvement in communication of the concepts identified in testing and offered to the market as a product.
- Online choice modeling, for example, can produce detailed econometric models of demand for various attributes of the new product such as feature, packaging and price.