virality

Examples of virality in the following topics:

• Understanding Apps in a Marketing Context

  • Viral marketing is possible through the creation of apps.
  • Viral marketing refers to a marketing technique that uses pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
  • Viral marketing may take the form of video clips, interactive Flash games, ebooks, brandable software, images, text messages, email messages, or web pages.
  • This creates a viral message.
  • Viral marketing is also possible through marketing on third party apps.

• Marketing Innovation Trends

  • Innovation trends in marketing include mobile marketing, viral marketing, and more efficient usage of branding and targeting.
  • Viral marketing is involves the exponential spread of a marketing messages by online word of mouth (sometimes referred to as "word of mouse").
  • A major component of viral communication is the meme - or a message that spreads virally and embeds itself in the collective consciousness.
  • Viral marketing is closely tied to social media, since social media platforms and their sharing functionality are the main way that a message is able to "go viral" online.

• Main Social Networks

  • The ultimate goal is for a product to "go viral" and social networking is capable of delivering it when it is used as a marketing tool.
  • Going viral occurs when content becomes popular through the process of internet sharing.

• SIVA: Solution, Incentive/Information, Value, and Access

  • Information can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

• Online Sales Promotion

  • Videos posted on websites like YouTube have the potential to go viral.

• Consumer Privacy Issues

  • Brands are increasingly monitoring and analyzing consumer behavior on social media to refine behavioral and contextual targeting and encourage viral, word-of-mouth advertising.

• Social Media Marketing Communications

  • Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services.

• Conclude with Action Plan

  • Marketing Strategy- segmented - product mix, perceptual mapping, product life cycle, branding information, customer, geographic, distribution channels, pricing, discounts and allowances, price elasticity and customer sensibility promotional goals advertising reach that includes frequency, flights, theme and media types, electronic and online promotions, public relations, word of mouth (buzz marketing), viral opportunities,

• Social Media

  • Internet and social media leaks frequently impact traditional advertising as ads often appear online earlier than they are scheduled to premiere and go viral.

• Defining Social Media

  • Within the last decade, social media has become one of the most powerful sources for news updates, online collaboration, networking, viral marketing and entertainment.