viable

(adjective)

Able to be done, possible.

Examples of viable in the following topics:

  • Other Pricing Strategies

    • One pricing strategy does not fit all, thus adapting various pricing strategies to new scenarios is necessary for a firm to stay viable.
    • When costs are already at their lowest and sales are hard to find, adopting a better pricing strategy is a key option to stay viable.

  • Evaluating Market Segments

    • Segmentation involves classifying people into homogeneous groupings and determining which of these segments are viable target markets.

  • Social Behavior of Consumers

    • Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
    • To implement a viable integrated marketing communications strategy that incorporates these data, companies employ techniques such as behavioral targeting for understanding, collecting and analyzing online and offline consumer information.

  • Creating Advertisements

    • Offering a product at a reduced price or under some special deal arrangement (e.g. buy-one-get-one-free) may be the only viable appeal in a particular ad.
    • Offering a product at a reduced price or under some special deal arrangement (e.g. buy-one-get-one-free) may be the only viable appeal in a particular ad.

  • Screening

    • Two problems that may arise during the screening stage are the acceptance of a poor product idea, and the rejection of a viable product idea.

  • Commercialization

    • It has to develop a viable marketing-mix and create a respective marketing budget.

  • Product Line Breadth

    • ., the distribution channel and are there viable possibilities that create a solid business model)?

  • BCG Matrix

    • A company shouldn't invest any more money in a cash cow because the industry cycle is at its end, but it is still a viable product/BU while the profits last.

  • Market Share

    • Firms with market shares below a certain level may not be viable.

  • Naming Brands

    • But before this process even begins, a basic branding strategy must be employed where a company or seller must select from among the following three viable options to follow: