tangible
(adjective)
Touchable; able to be touched or felt; perceptible by the sense of touch; palpable.
Examples of tangible in the following topics:
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Benefits and Solutions
- Goods will need to be displayed to show the tangible benefits, such as their quality and features.
- The four levels of a product include: core, tangible, augmented, and promised .
- Once the core product has been indicated, the tangible product becomes important.
- This tangibility is reflected primarily in its quality level, features, brand name, styling, and packaging.
- The four levels of a product include: core, tangible, augmented, and promised.
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Intangibility
- However, it is possible to give tangible proof for the quality of service, such as through state test scores.
- Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence.
- It is often used to describe services where there isn't a tangible product that the customer can purchase, that can be seen, tasted, or touched.
- To reassure the buyer and build his confidence, marketing strategists need to give tangible proof for the quality of service.
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Defining Product
- A soccer ball is an example of a tangible product.
- Most goods are tangible products.
- For example, a soccer ball is a tangible product .
- A soccer ball is an example of a tangible product, specifically a tangible good.
- Break down the different components that make up tangible and intangible products
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Consumer Products
- A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
- A consumer product is generally any tangible product for sale that is used for personal, family, household or non-business purposes.
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Product, Placement, Promotion, and Price
- The term "product" is defined as anything, either tangible or intangible, offered by the firm; as a solution to the needs and wants of the consumer; something that is profitable or potentially profitable; and a goods or service that meets the requirements of the various governing offices or society.
- Tangible products are those that have an independent physical existence.
- Typical examples of mass-produced, tangible objects are automobiles and the disposable razor.
- This 1932 Horch 670 V12 is an example of a tangible product whose price should reflect its image as a classic collectible.
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Services as Products
- A taxi service is a service that is tangible.
- Today, however, most products are partly tangible and partly intangible, so the dominant form is to classify them as either goods or services (all are products).
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Product, Placement, Promotion, and Price
- Since services are intangible in nature, most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience.
- Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests.
- Since the services hair salons are provide are intangible in nature they may incorporate certain tangible elements, such as exclusive hair products or a relaxing environment into their offering to enhance customer experience.
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Value of Branding
- Branding is crucial to the success of any tangible product.
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Motivation
- Incentive Theory: A reward, tangible or intangible, is presented after the occurrence of a behavior, with the intent of causing the behavior to occur again.
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SIVA: Solution, Incentive/Information, Value, and Access
- These perceptions can be in regard to tangible and intangible benefits that a product offers.