TAM

(noun)

Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service.

Related Terms

Examples of TAM in the following topics:

  • Estimating the Addressable Market

    • Total addressable market (TAM) is a term that is typically used to reference the revenue opportunity available for a product or service.
    • Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service.
    • TAM helps to prioritize business opportunities by serving as a quick metric of the underlying potential of a given opportunity.
    • TAM can be defined as a global total (even if a specific company could not reach some of it) or, more commonly, as a market that one specific company could serve (within realistic expansion scenarios).