supply side

(noun)

in a market trade, the side where the supply comes from

Related Terms

Examples of supply side in the following topics:

  • SIVA: Solution, Incentive/Information, Value, and Access

    • Customer-focused marketing is known as SIVA which provides a demand-centric alternative to the four P's supply side of marketing management.
    • The SIVA Model provides a demand and customer-centric alternative to the well-known four Ps supply side model (product, price, placement, promotion) of marketing management.
    • Reconstruct the "Four "Ps" supply side model (product, price, placement and promotion ) to create "SIVA" (solution, information/incentives, value and access), a customer centric alternative

  • Purchase Behavior

    • Thus, segmenting the supply side of an organization can also prove value to companies.

  • Break-Even Analysis

    • It is only a supply side (i.e. costs only) analysis, as it tells you nothing about what sales are actually likely to be for the product at these various prices.

  • General Economic Conditions

    • Economic changes will affect the demand and supply sides of the market, meaning that the marketer must always be aware of the general economic environment.
    • These fluctuations in economic conditions affect supply and demand, consumer buying power, consumer willingness to spend, and the intensity of competitive behavior.

  • Streamlining Distribution

    • Streamlining distribution involves the planning and efficient use of supply chain resources and may involve working with intermediaries.
    • No doubt the work of logistics and distribution centers greatly influences the entire logistic chain (supply chain), and therefore its optimal functioning is of great significance.
    • It may be said that demand forecast is a one-sided process, since forecasts are used as the basis for planning only the possible customers' demand, rather than the quantity of goods that can be produced over the future period.
    • This process may include the planning of production and/or optimization of supply chains in order to determine the possibility of meeting the demand.
    • Supply chain planning compares the demand forecast with the actual demand in order to develop a "master plan" (schedule), based on the multi-level sources and critical materials.

  • The Influence of Supply and Demand on Price

    • Price of other commodities - There are two types: competitive supply (If a producer switches from producing A to producing B, the price of A will fall and hence the supply will fall because it's less profitable to make A), and joint supply (A rise in one product may cause a rise in another.
    • Supply and demand is an economic model of price determination in a market.
    • Since determinants of supply and demand other than the price of the good in question are not explicitly represented in the supply-demand diagram, changes in the values of these variables are represented by moving the supply and demand curves (often described as "shifts" in the curves).
    • The point where the supply line and the demand line meet is called the equilibrium point.
    • Apply the basic laws of supply and demand to different economic  scenarios

  • Value and Relative Value

    • Even though housing provides the same utility to the individual over time, and supply and demand are relatively constant and stable, the relative price of housing fluctuates.
    • The first company knows that many of the papers will need to be copied on both sides.
    • The second company knows that very few of the papers it copies will need double- sided copying.
    • For example, even though housing provides the same utility to the individual over time, and supply and demand are relatively constant and stable, the relative price of housing fluctuates, even more so than with stocks, oil, and gold.

  • Influence on the Entire Supply Chain

    • Marketing can play a key role in integrating supply chain processes and promoting collaboration between different stakeholders.
    • Supply chains are crucial functions that allow organizations to translate customer demand into product fulfillment and market delivery.
    • Marketing flows and processes encourage information sharing throughout the entire supply chain.
    • Marketing flows are often integrated into the larger supply chain of an organization to promote efficiency.
    • Show the impact that marketing has on supply chains, both operational and marketing types

  • Trends

    • Accounting approves the financial side of marketing plans and budgets.
    • For instance, delivering supplies late can result in customer dissatisfaction.
    • Marketing managers must watch supply availability and other trends involving with suppliers to ensure that product will be delivered to customers within the time frame required to maintain a strong customer relationship.

  • Price Fixing

    • It is an agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand .