subculture

Examples of subculture in the following topics:

• Cultural Values

  • Many factors can place an individual in one or several subcultures.
  • Five of the most important factors that create subcultures are:
  • Material culture - People with similar income may create a subculture.
  • Social institutions - Those who participate in a social institution may form a subculture.
  • Language - People with similar dialects, accents, and vocabulary can form a subculture.

• Culture

  • Culture can be further divided into subcultures.
  • One's race, religion and class are all ways subcultures can be established.
  • For example, a person can be a part of the larger "American" culture and still be a member of other subcultures based on his or her socio-economic background.
  • Each of these subcultures will have specific influences on consumer behavior.