Examples of strategic business unit in the following topics:
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- A strategic business unit is a semi-autonomous corporate unit that focuses on a product offering and market segment.
- Many companies feel that a functional organizational structure is not an efficient way to organize activities so they have re-engineered according to processes or strategic business units (SBUs).
- An SBU may be a business unit within a larger corporation or it may be a business unto itself.
- Managed as separate businesses, they are responsible to a parent corporation.
- Diagram the role and functionality of a strategic business unit (SBU)
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- The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation.
- The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation.
- The X-axis measures business unit strength on a high, medium, or low score.
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- These international operations are pursued as a result of the strategic potential provided by technological developments, making new markets a more convenient and profitable pursuit both in sourcing production and pursuing growth.
- Public Relations: Public image and branding are critical components of most businesses.
- International expansion requires enormous capital investments in many cases, along with the development of a specific strategic business unit (SBU) in order to manage these accounts and operations.
- Through effectively maintaining ethics and a strong public image, companies should create strategic business units with strong international leadership in order to capture value in a constantly expanding global market.
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- Firms respond to changes with aggressive promotional techniques such as advertising or price reductions to maintain market share and stabilize unit costs.
- Firms can suffer from strategic inertia, or the automatic continuation of strategies unresponsive to changing market conditions.
- Organizations that fall victim to strategic inertia believe that one way is the best way to satisfy their customers.
- Such strategic inertia is dangerous since customer needs as well as competitive offerings eventually change over time.
- Thus, in environments where such changes happen frequently, the strategic planning process needs to be ongoing and adaptive.
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- ., the distribution channel and are there viable possibilities that create a solid business model)?
- In this unit, you're going to learn about the relationship between the breadth of the product line and the product mix.
- The product mix of a company is generally defined as the complete set of all products a business offers to a market.
- It is a distinct unit within the product line that is distinguishable by size, price, appearance, or some other attribute.
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- In today's business world, it can be argued that customer desires, concerns, and opinions, rather than industry profits, are the driving force behind many strategic business decisions.
- However, until the 1950s, organizations relied on the assumption that their businesses would be profitable so long as they produced high quality products that were durable and worked well.
- This business model -- also known as production orientation -- soon became outdated as the marketplace turned into an increasingly crowded and global one.
- This business practice can also be explained by Say's Law , which states that "products are paid for with products" and that "production of commodities creates, and is the one and universal cause which creates a market for the commodities produced. "
- For example, companies that focus on increasing economies of scale will see reductions in unit cost as the size of facilities and the usage levels of other inputs increase.
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- People sometimes confuse marketing plans with strategic planning because the two are so tightly intertwined.
- At other times, a marketing plan is created that drives the company's strategic planning.
- It is important to realize, though, that strategic planning and a marketing plan are two different things.
- A marketing plan can be part of an overall business plan.
- This function can be outsourced or executed by an employee of the business.
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- Competitive Intelligence (CI) is a hybrid process of marketing research and strategic analysis that can give companies a competitive advantage.
- There are many synonyms for competitive intelligence such as business intelligence, market intelligence, and corporate intelligence.
- The CI field has been growing exponentially as it is becoming a must-have core competency for many businesses.
- At the core of this concept is the ability to understand the competition's position and predict the likely moves that competing companies will employ based on basic business principles.
- In essence, CI is a hybrid process of marketing research and strategic analysis that ultimately seeks to provide companies and their products with a competitive advantage in the marketplace.
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- Companies typically see new product development as the first stage in the overall strategic process of product life cycle management used to maintain or grow market share.
- At the business unit level, diversification is most likely to expand into a new segment of an industry that the business is already in.
- At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit.
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- A business capability is what a company needs to be able to do to execute its business strategy.
- Much of the reengineering revolution, or business process reengineering, focused on how to redesign business processes.
- At the intersection of the organizational and the technical are business capabilities.
- In the top left quadrant, strategic support capabilities have high contribution in direct support of advantage capabilities.
- Different capabilities have different financial and strategic impacts.