straight rebuy
(noun)
the repurchase of a good with no changes to the details of the order
Examples of straight rebuy in the following topics:
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Stages of Business Buying
- This 5 step process is mainly used with new-task purchases and several stages are used for modified rebuy and straight rebuy.
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Purchase Influences
- The option of a straight "re-buy" can help to encourage customer retention.
- A straight "re-buy" occurs when a customer buys the same product, in the same quantity, from the same vendor.
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Buying Situations
- Like B2C businesses there are similar buying types in B2B sales activities that include new buys, straight re-buys and modified re-buys.
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Defining the Business Mission
- Some commercial mission statements may get straight to the point and consists of only three essential components:
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The Demand Curve
- The demand curve is often graphed as a straight line in the form Q = a - bP where "a" and "b" are parameters.
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Packaging Strategies
- Packaging is often only researched as a straight comparison at the end of the development process.
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Impact of the Product Life Cycle on Marketing Strategy
- And in some cases, they might be able take their new products forward straight into the growth phase.
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Understanding Strategy + The Creative Brief
- Never bypass the account team and go straight to the client for answers, however.