social media

Examples of social media in the following topics:

• Defining Social Media

  • Social media websites and applications allow users to create and exchange user-generated content on the web.
  • There are several types of online platforms classified under the vast umbrella of social media.
  • Web blogs: Some of the oldest and most popular forms of social media are blogs.
  • Social media can also be classified by their ability to facilitate certain social functions.
  • Describe the common characteristics of social media technologies, and user behaviors that occur on social media websites

• Social Media

  • Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service.
  • Social media enables individuals and communities to co-create, share, and modify content in an interactive, Internet-based environment.
  • Social media marketing refers to the process of gaining website traffic through social networking sites.
  • As a marketing tool, social media is distinct from industrial or traditional media, is versatile, far-reaching, fast, relatively inexpensive, fosters brand awareness, and improves customer service.
  • Illustrate how social media can be used in the promotional mix

• Social Media Marketing Communications

  • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
  • Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging.
  • The explosion of social media websites has led to the increasingly important practice of social media marketing.
  • Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services.
  • However, these conversations can also be repurposed across other social media and corporate channels.

• Promotional Methods

  • B2B marketers use industry or trade publications, trade shows, private events, and social media to generate awareness about their products and services.
  • Social media is fast becoming a promotional tool used to position B2B brands in the digital sphere.
  • Although B2B organizations tend to be more cautious than B2C brands in using social media, more and more B2B companies are using sites such as Facebook and LinkedIn to connect to customers.
  • Moreover, B2B organizations also use social media for internal communications to increase collaboration and productivity among workers.
  • Internal and external communications via social media can also work concurrently, as employees often share information on events, product releases, and industry developments with other colleagues.

• Mobile Consumer Behavior

  • Social media applications for mobile devices are an effective way to advertise to consumers because consumers spend so much time on their mobile devices.
  • Social media applications used on mobile devices are called mobile social media.
  • In comparison to traditional social media accessed on computers, mobile social media display a higher location- and time-sensitivity.
  • Since these social media applications can be used on mobile devices, they are a good target for social media marketing.
  • Describe the four types of mobile social media applications and how they are used in social media marketing

• Use of New Technologies in Marketing and Research

  • New technologies in online marketing -- smart phones, CRM systems, and social media -- can aid marketers in reaching new and existing customers.
  • Newer technologies, including GPS, DVR's, social media and smart phone applications, are becoming increasingly important.
  • Two major tools being used today are customer relationship management systems (CRMs) and social media marketing.
  • Social media marketing refers to the process of gaining website traffic or attention through social media sites.
  • This graphic lists possible uses for social media sites when putting on a business marketing event.

• Making Appropriate Changes to Product, Placement, Promotion, and Pricing

  • Social media technologies such as social networking sites, as well as digital platforms including SmartPhones and computer tablets, have changed the way users access and consumer information.
  • However, product changes can be prompted by social media activity from stakeholders outside a brand's consumer base.
  • Promotion is probably the marketing mix element most impacted by social media.
  • In essence, social media acts as a promotional element or communication channel used to reach customers.
  • Consumers intentionally and unintentionally use social media to purchase, evaluate and ultimately influence a brand's marketing mix.

• Researching Using Digital Media

  • The growth and rapid adoption of social media technologies has introduced a new level of complexity and opportunity for digital researchers.
  • Inclusion of social media research can provide particularly unique insights into consumer and societal segments.
  • Social media analytics allow brands to efficiently collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
  • Social media and digital platforms also produce a consumer feedback loop where brands can continually check new ideas, such as product development, from inception to launch.
  • Social bookmarking sites such as Digg are used to gather research on different target markets.

• Impact of Technology on Marketing

  • Technologies such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing.
  • Technologies, such as the Internet, mobile phones, social media, and customer relationship management systems greatly affect the way companies communicate with prospective customers.
  • Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization's promotions that may span all different types of media - such as TV, radio, magazines, the Internet, mobile phones, and social media.
  • Likewise, advertisements on Facebook are popular as businesses continue to utilize more social media.
  • Traditional media (magazines, newspapers, television) compete with media such as the Internet, texting, mobile phones, social media, user-generated content such as blogs, and YouTube as well as out-of-home advertising such as billboards and movable promotions.

• Public Relations Tools

  • Digital marketing is the use of Internet tools and technologies, such as search engines, Web 2.0 social bookmarking, new media relations, blogs, and social media marketing.
  • Online social media platforms such as Facebook and Twitter ensure that firms can get their messages heard directly and quickly.
  • The amount of money spent on traditional media channels has declined as more and more readers have turned to favor online and social media news sources.
  • As the readership of traditional media shift to online media, so has the focus of many in public relations.
  • The advent and increase of social media releases, search engine optimization, and online content publishing and the introduction of podcasts and video are related trends.