social graph

Examples of social graph in the following topics:

• Sampling

  • Additionally, the advent of the social graph and the realization that consumers take more and more cues from each other's reviews, has opened up a new branch of sampling called social sampling.

• The Rate of Adoption

  • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
  • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
  • It is usually measured by the length of time required for a certain percentage of the members of a social system to adopt an innovation.
  • Have an innovation adopted by a highly respected individual within a social network, creating an instinctive desire for a specific innovation.
  • This graph depicts the innovation curve and the tipping point, or critical mass.

• Social Marketing

  • Social marketing is the systematic application of marketing to achieve specific behavioral goals for a social good.
  • Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.
  • This is an oversimplification, as the primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial.
  • Increasingly, social marketing is being described as having "two parents" - a "social parent," i.e., social sciences and social policy; and a "marketing parent," i.e., commercial and public sector marketing approaches.
  • Social marketing has, in the last two decades, matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.

• Defining Social Media

  • Social Networks: Social networking websites allow users to build web pages featuring personal portfolios and interests.
  • Social media can also be classified by their ability to facilitate certain social functions.
  • YouTube), social networking sites (e.g.
  • World of Warcraft), and virtual social worlds (e.g.
  • Describe the common characteristics of social media technologies, and user behaviors that occur on social media websites

• Social Classes

  • Social class is often hard to define; in fact, many people dispute the existence of social classes in the United States.
  • Social class can have a profound effect on consumer spending habits.
  • Perhaps the most obvious effect is the level of disposable income of each social class.
  • Marketers must be very aware of the social class of their target market.
  • A marketer should understand the dynamic of the social class as well.

• Social Media Marketing Communications

  • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
  • Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging.
  • The explosion of social media websites has led to the increasingly important practice of social media marketing.
  • Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
  • Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services.

• Main Social Networks

  • A social network is an ideal environment to market any and all products and services.
  • A social networking service is an online service, platform, or site that focuses on building and reflecting social networks or social relations among people, who share common interests and/or activities.
  • A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
  • Social networks continue to grow and multiple.
  • It offers opportunity for social media measurement, social network aggregation, bookmarking, analytics, automation, media, blog marketing and validation.

• Social Media

  • Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service.
  • Social media marketing refers to the process of gaining website traffic through social networking sites.
  • ,YouTube); c) social networking sites (e.g., Facebook); d) virtual game worlds (e.g.
  • ,World of Warcraft; e) virtual social worlds (e.g.
  • Illustrate how social media can be used in the promotional mix

• The Demand Curve

  • A demand curve is a graph showing the relationship between the price of a certain item and what consumers are willing to buy at the price.
  • Jeffries received is are illustrated in the graph which indicates the demand at different prices.
  • The line on the graph indicates the way in which the change in price brought about a change in demand.
  • The demand curve is often graphed as a straight line in the form Q = a - bP where "a" and "b" are parameters.
  • The graph of the demand curve uses the inverse demand function in which price is expressed as a function of quantity.

• Developing Insights and an Action Plan

  • An example of a presentation is a PowerPoint document supported by graphs, media, or visual elements that showcase the research objectives, data collection, insights, and conclusions/recommendations.
  • In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity and impact .
  • Charts, graphs, and visual elements that help showcase important facts and make the presentation easily digestible and memorable