Self Liquidating Premiums

(noun)

require the consumer to pay a designated amount of money for the gift or item.

Related Terms

Examples of Self Liquidating Premiums in the following topics:

  • Premiums

    • Another form of consumer sales promotion is the premium.
    • In the United States, each year over $4.5 billion is spent on premiums.
    • Premiums fall into one of two categories: free premiums which only require the purchase of the product and self-liquidating premiums which require consumers to pay all, or some, of the price of the premium.
    • Self liquidating premiums require the consumer to pay an amount of money for a gift or item.
    • Self-liquidating premiums require consumers to pay an amount of money for a gift or an item.

  • Resolving Problems Quickly

    • A service automation platform includes a suite of support solutions including proactive support, assisted support, and self support.
    • By automating the collection of information of devices and applications coexisting with the supported application, problems can be quickly detected and fixed.Automated self support, automates the self support process, freeing users from self-help diagnostics and troubleshooting from online libraries or knowledge bases.
    • Others provide a fee for technical support or a fee for premium support services (no waiting in line or talking to a machine, for example).

  • Yield Management Systems

    • With an advance forecast of demand and pricing flexibility, buyers will self-sort based on their price sensitivity (using more power in off-peak hours or going to the theater mid-week), their demand sensitivity (must have the higher cost early morning flight or must go to the Saturday night opera) or their time of purchase (usually paying a premium for booking late).
    • This effectively shifts demand from high demand periods to low demand periods by charging a premium for late bookings.
    • While yield management systems tend to generate higher revenues, the revenue streams tend to arrive later in the booking horizon as more capacity is held for late sale at premium prices.

  • Personal Selling

    • However, the basic human need to consume food and liquids should not be confused with wanting a hamburger and a soft drink.
    • Mid-level hierarchy needs are social in nature and include self-respect, self-esteem, and the esteem of others.