sample

Examples of sample in the following topics:

• Sampling

  • Paint chips are samples of paint colors that are sometimes offered as free samples.
  • Paint chips are samples of paint colors that are sometimes offered as free samples.
  • Samples may also be loaned to the customer if they are too valuable to be given for free, such as samples of a countertop or of carpet to be used for remodeling, or tasting samples as in the Scream Sorbet stand at a farmers market.
  • Sampling has been around for ages.
  • Taking a sample doesn't turn people into customers unless you have asked permission to give them the sample.

• Encouraging Product Trials

  • Promotional tactics such as free samples and discounts are often used to encourage consumers to participate in product trials.
  • Product trials include free samples, price reductions, or other purchase incentives designed to encourage consumer use during and after the trial.
  • Companies offer free samples to encourage consumers to participate in product trials.

• Plan the Research Design

  • A questionnaire and sampling plan also are designed in order to select the most appropriate respondents for the study.
  • The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather data.

• Careers in Marketing

  • The brand's message is delivered from promotional personnel to the consumer, by way of a sample, a piece of merchandise, or literature.
  • Today, field marketing may also include two-way communications such as requesting feedback about a sample, or inviting consumers to follow a brand on social media.

• Quantitative vs. Qualitative Research

  • Hence, smaller but focused samples are more often needed than the large samples required of quantitative methods.

• Buying Situations

  • Not only is the seller required to meet the buyer numerous times, but the buyer may ask for prototypes, samples, and mock-ups.

• Test Marketing

  • Product testing is totally initiated by the producer: he or she selects the sample of people, provides the consumer with the test product, and offers the consumer some sort of incentive to participate.
  • Sample size determination: the number of stores used should be adequate to represent the total market.

• Identifying Product Benefits

  • They must be the ones who take the lead in defining the topic, designing the sample (i.e. the types of customers to include), generating the questions for the discussion guide, either conducting or observing and analyzing the interviews, and extracting and processing the needs statements.
  • Does it have an acceptable margin of error and realistic sample sizes?

• Measuring a Successful Segmentation

  • Red Bull used Collegiate Brand Managers to promote the drink via free samples handed out at student parties.
  • Red Bull used Collegiate Brand Managers to promote the drink via free samples handed out at student parties.

• Marketing Changes Due to Involvement