reseller

(noun)

a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them

Related Terms

Examples of reseller in the following topics:

  • What Are Markets

    • The primary types of markets are consumer markets, industrial markets, institutional markets, and reseller markets.
    • They are not interested in reselling the product or setting themselves up as a manufacturer.
    • All intermediaries that buy finished or semi-finished products and resell them for profit are part of the reseller market.
    • With the exception of products obtained directly from the producer, all products are sold through resellers.
    • Producers are always cognizant of the fact that successful marketing to resellers is just as important as successful marketing to consumers.

  • Selecting Target Markets

    • While we have defined target markets in a general sense, it is still useful to discuss the characteristics of the primary types of markets: (1) consumer markets, (2) industrial markers, (3) institutional markets, and (4) reseller markets.
    • They are not interested in reselling the product or setting themselves up as a manufacturer.
    • Reseller markets- All intermediaries that buy finished or semi-finished products and resell them for profit are part of the reseller market.

  • Functions of Intermediaries

    • For example, merchants are intermediaries that buy and resell products.
    • Wholesalers do not work with small numbers of product: they buy in bulk, and store the products in their own warehouses and storage places until it is time to resell them.

  • Trade Allowances

    • A trade rate discount is offered by a seller to a buyer for purposes of trade or reselling, rather than to an end user.
    • A seller supplying both trade or resellers and the general public will have a general list price for anybody, and will offer a trade discount to bona fide trade customers.

  • B2C Channels

    • The consumer uses the products for his or her own personal use and is not interested in reselling the product.

  • Defining Business Marketing

    • These organizations resell or use these products and services to support their operations.

  • Selecting Marketing Channels

    • Company factors, environmental trends, reputation of the reseller, experience of reseller are few examples.

  • Channel Partnering

    • Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, value-added resellers (VARs), and other such organizations.
    • A value-added re-seller (VAR) is a company that adds features or services to an existing product and then resells it (usually to end-users) as an integrated product or complete "turn-key" solution.

  • Competitive Priorities in Marketing Channels

    • For example, merchants are intermediaries that buy and resell products.
    • Exclusive distribution is often characterized by exclusive dealing where the reseller carries only that producer's products at the exclusion of other products.

  • Distribution Intensity

    • Exclusive distribution is often characterized by a deal where the reseller carries only that producer's products to the exclusion of all others.