receiver

Examples of receiver in the following topics:

• Consumer Perception of Communication

  • Analyzing how consumers access marketing messages can help brands discover consumers' preferences for how to receive information.
  • Identifying and analyzing how consumers access marketing communications reveals their preferences in receiving information.
  • Companies must ask where the receiver is most likely to be receptive of the message.
  • Perception is defined as "the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world. " During the perception process, consumers enter different stages where they choose which promotional messages they will expose themselves to.

• Premiums

  • Premiums are prizes, gifts, or other special offers consumer receive when purchasing products.
  • Premiums are prizes, gifts, or other special offers received when a consumer purchases a product.
  • When a company presents a premium, the consumer pays full price for the good or service, as opposed to coupons that grant price reductions or to samples, instead of receiving the actually product.
  • The benefits to the manufacturer is that they receive additional revenues.

• Contests and Sweepstakes

  • The winner got to go to the book signing party, stay in a hotel room in New York City, and receive a choice of a bag from Coach.
  • Consumers tend to like sales promotions because they get something for "free. " If you as a marketer really want to get their attention, however, give a select few of them the chance to receive something with a high value.
  • By law, the sponsors of sweepstakes must not require the prize winners to pay any shipping or handing charges in order to win or receive their prizes.
  • Sweepers frequently send out SASE (self addressed, stamped envelopes) to receive free game pieces, official entry forms, and copies of the official rules that are unique and pertain to individual sweepstakes promotions.

• Mobile Consumer Behavior

  • Those who use the app receive discounts, coupons, and other promotional offers, and can find the closest Starbucks.
  • Consumers can receive text messages about sales and promotions at their favorite stores, restaurants, night clubs, etc.
  • Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS messages.
  • Brands are able to both send and receive rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers.
  • Users can download apps and receive notifications about promotional activities.

• Heterogeneity

  • Given that services are heterogeneous, it is essential that each and every customer receive excellent service.
  • Heterogeneity of service quality does not imply that no two customers can receive great service, it just means that no two transactions can be repeated identically.

• Return on Investment

  • New plants and equipment, inventories, and accounts receivable are three of the main categories of investments that can be affected by marketing decisions.
  • Marketing decisions, such as setting prices, have obvious potential connection to the return on investment, but these same decisions often influence asset usage and capital requirements (for example, receivables and inventories).

• The Communication Process

  • Our ability to receive, communicate, and process information from other communicators and outside stimuli enables us to perceive the advertising and promotional messages central to integrated marketing communications.
  • The input subsystem permits the communicator to receive messages and stimulus from external sources as well as from other communicators.

• Loyalty Marketing

  • Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not, based on the integrated combination of the value they receive from each of these marketing disciplines.
  • To receive and use CLOs, consumers must willingly opt in to a CLO program and provide their credit/debit card information.
  • Many consumers in the US and Europe have become quite accustomed to the rewards and incentives they receive by being a "card carrying" member of an airline, hotel or car rental program.
  • Both American's AAdvantage program and Starwood Hotels' Preferred Guest program have received industry awards, called "Freddie Awards" by Inside Flyer Magazine and its publisher Randy Petersen for providing perks that customers value highly.

• Defining Price

  • Price is both the money someone charges for a good or service and what the consumer is willing to give up to receive a good or service.
  • Price is also what a consumer must pay in order to receive a product or service.

• Product, Placement, Promotion, and Price

  • Utility represents the advantage or fulfillment a customer receives from consuming a good or service.
  • Understanding the utility a consumer expects to receive from a product being offered can lead marketers to the correct distribution strategy.
  • The concept of price is in contrast to the concept of value, which is the perceived utility a customer will receive from a product.