real-time web

Examples of real-time web in the following topics:

• Trends in Social Media

  • Real-time and location-based web are key trends for marketers to understand as they try to develop image, create awareness, and increase sales.
  • At the forefront of emerging trends in social networking sites is the concept of real-time web and location-based web.
  • Real-time allows users to contribute content, which is then broadcast as it is being uploaded, a concept much akin to live radio and television broadcasts.
  • Twitter set the trend for real-time services, wherein users can broadcast to the world what they are doing, or what is on their minds within a 140-character limit.
  • Give examples of social media companies use for real-time and location-based web marketing

• Digital Surveys

  • An example of a digital survey is a ten minute survey that would typically be written for in person use, but has been adapted to be more streamlined and web-friendly.
  • By asking what people think of a movie trailer immediately after the trailer is released, digital surveys can conduct market research in real-time.
  • Since data is collected into a central database, the time for analysis is substantially reduced.

• Researching Using Digital Media

  • Market research is increasingly making use of developments in Web 2.0 technologies and online communities.
  • Brands also benefit from online communities by having them on-hand to respond to questions, test hypotheses and observe trials in real-time.

• Multiple Sources of Advantage

  • These sources encompass a variety of business and marketing channels, including customer service, location or real estate, operational efficiency, product qualities, and employee talent.
  • Web technologies have significantly reduced the time and effort required to build this marketing advantage, but have also forced companies to become more transparent with end consumers.
  • This strategy has been most effective with web-based companies due to one-to-one relationships.

• Targeting Consumers Where They Spend Time

  • The World Wide Web has become a key commercial center, and thus, an increasingly important place where companies target potential customers.
  • The World Wide Web has become an important, albeit virtual, location where companies are spending more time and money to target and influence consumers .
  • The Internet, or more specifically, the World Wide Web, has eliminated time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.
  • Besides the rapid adoption of Internet technologies among consumers and businesses, the world is now seeing a generation of people born after the emergence of the commercial web come into adulthood.
  • Describe how the World Wide Web, social media, and mobile devices are transforming the way advertisers target consumers

• Avoiding Potential Fraud

  • Consumer education, web security tactics, and government legislation are measures used to protect consumers from potential fraud.
  • Phishing is an example of a social engineering technique used to deceive users and exploit the poor usability of current web security technologies.
  • Communications purporting to be from popular social web sites, auction sites, online payment processors, or IT administrators
  • In addition to phishing and illegal hacking, online consumers can also fall victim to purchase frauds, car theft (via websites such AutoTrader), real estate fraud (via websites such as Craigslist), illegal wire transfers, online auctions, retail schemes and call tag scams.
  • Internet browsers usually provide a "preferences" dialogue that allows web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.

• Digital Media and Intellectual Property Issues

  • The proliferation of digital assets has created questions about how to apply traditional copyright laws to intellectual property on the web.
  • Copyright is a legal concept enacted by most governments to provide creators of original work exclusive rights to the creation for a limited time.
  • More recent bills introduced to Congress related to digital copyrights include the Stop Online Piracy Act (SOPA) and PIPA (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act) in 2011.

• Mobile Consumer Behavior

  • In comparison to traditional social media accessed on computers, mobile social media display a higher location- and time-sensitivity.
  • Space-timers (location and time sensitive): Exchange of messages with relevance for one specific location at one specific point in time (e.g., Facebook Places; Foursquare)
  • MMS mobile marketing can contain a timed slideshow of images, text, audio, and video.
  • Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing campaigns at House of Blues venues, where the brand allows the consumer to send their mobile photos to the LED board in real time, as well as post their images online.
  • Advertising on web pages specifically meant for access by mobile devices is also an option.

• Online Consumer Behavior

  • Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns.
  • When consumers visit a web site, data is gathered about their online behavior.
  • The sites collect the data, along with other factors, and create a profile that links to that visitor's web browser.
  • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.
  • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.

• Effects of Technology on Services

  • Customer service is now based on data garnered from multiple channel technology so that "real" customer needs and desires are communicated each time a channel or touch point is accessed.
  • Electronic commerce usually accesses the World Wide Web at least once in a transaction's life-cycle, although it is more likely to be used multiple times and via multiple channels during the process.
  • The benefits include increased productivity, improved and consistent quality, reduced cycle times, human injury decrease, increased task performance for jobs involving large sizes, weight, high levels of speed or endurance, reduced operation and work handling time and increased precision.