publicity

Examples of publicity in the following topics:

• Public Relations

  • Public relations is the management of a message between an individual or organization and the public.
  • Simply put, public relations manages communication between an organization and the public.
  • The ideal end results of public relations is for the information to serve both the source and the public interest.
  • An asymmetrical public relations model allows feedback to flow from the public back to the originating organization, using it as an attempt to persuade the public to change.
  • Consumer/lifestyle public relations – gaining publicity for a particular product or service

• AIDA

• Consumerism and Advertising

• The 4 P's of Marketing

• Top U.S. Advertising Agencies

• The Responsibilities of Account Executives

• Consumer Behavior and Advertising

• Primary and Secondary Research

• Qualitative and Quantitative Analysis

• Advertising Strategy v. Creative Strategy