public policy

(noun)

the set of policies (laws, plans, actions, behaviors) of a government; plans and methods of action that govern that society; a system of laws, courses of action, and priorities directing a government action.

Related Terms

Examples of public policy in the following topics:

  • Shaping Public Policy and Educating Consumers

    • Companies can use marketing to educate consumers on a particular issue in an effort to help shape public policy.
    • The study of consumer behavior can be applied to improving marketing strategies, shaping public policies, influencing society, and improving consumer knowledge.
    • Public policy is commonly embodied in constitutions, legislative acts, and judicial decisions.
    • Social marketing can help persuade and educate consumers on societal issues with the ultimate goal of helping to shape public policy.
    • Discuss the elements of public policy and the education of customers

  • Competitor-Based Pricing

    • Competition-based pricing describes a situation where a firm has a pricing policy that reflects the pricing decisions of competitors.
    • Competition-based pricing describes the situation where a firm does not have a pricing policy that relates to its product, but reflects the pricing decisions of competitors.

  • Social Marketing

    • For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting them to make them follow speed limits.
    • Increasingly, social marketing is being described as having "two parents" - a "social parent," i.e., social sciences and social policy; and a "marketing parent," i.e., commercial and public sector marketing approaches.
    • Social marketing has, in the last two decades, matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.
    • Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key Government policy papers have adopted a strategic social marketing approach.

  • Naming Brands

    • A strict manufacturer's branding policy under which a producer can only manufacture merchandise under his own brand
    • An exclusive distributor's brand policy where a producer does not have a brand of his own but agrees to sell his products only to a particular distributor and carry his brand name (typically employed by private brands)
    • A mixed brand policy, which allows elements of both extremes (options 1. and 2. ) and leads to the production of manufacturer's as well as distributor's brands

  • Trade and Globalization

    • In fact, it is probably the increasing prevalence of international trade that is usually meant by the term "globalization. " Empirical evidence for the success of trade can be seen in the contrast between countries such as South Korea, which adopted a policy of export-oriented industrialization, and India, which historically had a more closed policy (although it has begun to open its economy, as of 2005).
    • All of these are called trade barriers, which are established by a government who implements a protectionist policy..
    • Proposed and practiced fair trade policies vary widely, ranging from the common prohibition of goods made using slave labor, to minimum price support schemes such as those for coffee in the 1980s.

  • The Common Market of the Southern Cone (MERCOSUR)

    • Mercosur seeks to fix a common external tariff (CET), adopt a common trade policy with regard to nonmember states or groups of states, and coordinate positions in regional and international commercial and economic meetings.
    • Mercosur seeks to coordinate macroeconomic and sector policies of member states relating to foreign trade, agriculture, industry, taxes, monetary system, exchange and capital, services, customs, transport and communications, and any others they may agree on, in order to ensure free competition between member states.

  • Social Responsibility and Welfare of Customers

    • Organizations are expected to have a "code of conduct" or set of ethical policies that help guide employees, partners and suppliers in safe, legal, and fair business practices.
    • Though organizations establish corporate ethics policies to facilitate the process of recovery in the case of an ethical scandal, it also serves to promote ethical standards throughout the organization.

  • Scanning and Analysis

  • The World Trade Organization (WTO)

    • Ensures the coherence and transparency of trade policies through surveillance in global economic policy-making.
    • Regularly assesses the global trade picture in its annual publications and research reports.

  • Other Pricing Strategies

    • Pricing above competitors can be rewarding to organizations, provided that the objectives of the policy are clearly understood and that the marketing mix is used to develop a strategy to enable management to implement the policy successfully.
    • Consumer Reports and other similar publications make objective product comparisons much simpler for the consumer.
    • The goal of such a policy is to realize a large sales volume through a lower price and profit margins.