psychographic

Examples of psychographic in the following topics:

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • A psychographic target market would be a market that has similar attitudes, values, or lifestyle.

• Developing a Market Segmentation

  • In psychographic segmentation, consumers are divided according to their lifestyle, personality, values, and social class.
  • Foreigners within the same demographic group can exhibit very different psychographic profiles.

• Social Behavior of Consumers

  • However, consumer behavior is also influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
  • Similarly, psychographics are often used that offer insight into the lifestyle and personality traits of buyers.

• Motivation

  • Internal conditions: demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings

• Identifying the Target Market

• Understanding The Consumer + The Planning Process

  • Psychographic characteristics – Consumer preferences, values, and feelings that motivate their choices, behaviors, and habits.
  • Even though human beings are diverse and every individual is unique, we can actually classify them, with relative accuracy, by segmenting people into demographic and psychographic categories.

• Ansoff Opportunity Matrix

  • New users can be defined as: new geographic, demographic, institutional, or psychographic segments.

• Conclude with Action Plan

  • Situational Analysis - the current situation - the macro-environment - the Economy, legal, technological, ecological, socio-cultural and supply chain oriented, market analysis, market definition including segmentation and size, industry structure, strategic groupings, competition strengths and weaknesses and their market share, a Porter 5 Force Analysis, a consumer analysis, the nature of the buying decision, staffing, demographics, psychographics, buyer motivation and expectations, loyalty segments and company resources.

• Focus of an Advertisement

  • Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.

• Understanding Concepting + The Creative Team

  • The advertising agency’s Research and Account Planning team typically employ both primary and secondary research methods to collect additional facts about the product category, competitors, as well as demographic and psychographic data about consumers.