Promotion

(noun)

dissemination of information about a product, product line, brand, or company

Related Terms

Examples of Promotion in the following topics:

  • Defining Promotion

    • Promotion is one of the primary elements used in the marketing mix.
    • When assembling a promotional plan, marketers typically employ one or more of the following five promotional subcategories: personal selling, advertising, sales promotion, direct marketing, and publicity (or public relations).
    • These communication tools serve as tactics within the promotional plan to accomplish objectives such as:
    • Promotional tactics such as reward programs are used by companies to increase sales and customer acquisition.
    • Describe how promotional tools work together to educate consumers and generate sales

  • Trade vs. Consumer Promotions

    • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
    • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers .
    • Trade promotions are marketing activities executed between manufacturers and retailers.
    • Types of consumer promotions can include:
    • Differentiate between trade and consumer promotions relative to a product's marketing mix

  • Objectives of a Sales Promotion

    • Sales promotion is one of the many tools used in a retailer's promotional mix.
    • Sales promotion may be referred to as "below the line" or "point of sale. " For example, price reductions at the cash register or complimentary gifts with purchases all fall under sales promotional tactics.
    • Sales promotions can be directed to consumers, sales employees, or other retailers.
    • Some of these trade promotion activities are:
    • The distribution of coupons is a common sales promotion tactic to encourage customer sales.

  • Sales Promotion

    • There are two types of sales promotions; consumer and trade.
    • A consumer sales promotion targets the customer while a trade sales promotion focuses on organizational customers that can stimulate immediate sales.
    • Consumers attract the greatest number of sales promotion devices.
    • One of the most common sales promotion techniques involves coupons.
    • Point-of-sale displays are in-store sales promotion techniques.

  • The Relationship Between Product and Promotion

    • Product and promotion in global marketing can work together effectively with proper market research and communication techniques.
    • Promotional tactics for global audiences can range from television commercials to social media marketing on Facebook or YouTube.
    • Integrated marketing communications can significantly increase efficiency and reduce promotional costs.
    • While global promotion enables global brands to engage in uniform marketing practices and promote a consistent brand and image, marketers also face the challenge of responding to differences in consumer response to marketing mix elements.
    • Illustrate the relationship between product and promotion from a global marketing perspective

  • Promotional Objectives

    • There are three main promotional objectives: inform the market, increase demand, and differentiate a product.
    • The promotion mix is an element of the marketing mix.
    • It includes advertising, public relations, personal sales, and sales promotion .
    • Mediums used for promotion include: the Internet, television, advertisements, special events, endorsements, newspapers, and magazines.

  • Online Sales Promotion

    • Online sales promotions are meant to turn site visitors into consumers.
    • Online sales promotions enable you to obtain measurable results.
    • Online sales promotions also enable you to see what the competition is doing.
    • Some of the same promotions that work offline also work online.
    • Discuss on line sales promotion as a sales promotion method and relative to personal selling and sales promotion

  • Funds Available Relative to Costs

    • No company has an unlimited promotional budget.
    • To determine the best type of promotional strategy, a company should look at its target market.
    • This strategy will help marketing departments efficiently use their promotional budget.
    • There are other factors that can affect the funds available for a promotional mix.
    • Different forms of advertising charge different rates and can impact the promotional mix budget.

  • Promotional Methods

    • Promotional methods in business-to-business (B2B) marketing differ from those of business-to-consumer (B2C) brands due to the specific needs and variables comprising the industrial business market.
    • Extensive research and budget analysis are conducted to determine if specific promotional elements will achieve short-term or long-term marketing goals and contribute to the financial performance of the organization.
    • B2B businesses use promotional methods unique to the industrial business market.
    • Social media is fast becoming a promotional tool used to position B2B brands in the digital sphere.
    • Differentiate between the promotional methods and tools used in B2B versus B2C marketing

  • Changes in Promotion

    • Local languages, colors, and religious beliefs all impact how global marketers promote their products and services in different countries.
    • In France, wholesalers do not like to promote products.
    • Once brands discover what works (and what does not) in their promotional mix, those ideas can be imported by any other market.
    • Language is usually one element that is customized in a global promotional mix.
    • Analyze the rationale used to promote products within a global marketing mix