positioning

(noun)

The act of positioning; placement.

Related Terms

Examples of positioning in the following topics:

  • Positioning Bases

    • While positioning used to focus on consumer positioning, it now focuses more on competitive positioning.
    • Positioning is facilitated by perceptual mapping to determine the ideal points of consumers.This helps to determine if positioning should be functional, symbolic, or experiential.
    • One purchase solved a problem and exemplifies functional positioning while the other purchase is an example of symbolic and/or experiential positioning.
    • A company can create brand positioning strategies or product positioning strategies.
    • Examine positioning and the strategy behind it relative to competitive perceptual positioning

  • Adjustments to Products

    • Given this context, the word "positioning" includes several common meanings of position:
    • Thus, positioning is both a concept and a process.
    • The positioning process produces a position for the product, just as the segmentation process produces alternative market segments.
    • Positioning can be applied to any type of product at any stage of the lifecycle.
    • To evaluate the position and to generate information about the future positioning strategies, it is necessary to monitor the position over time.

  • Changes in Placement

    • Successfully positioning products on a global scale requires marketers to determine the target market's preferred combination of attributes.
    • Successfully positioning products on a global scale also requires marketers to determine each product's current location in the product space, as well as the target market's preferred combination of attributes.
    • Moreover, placement decisions must also consider the product's positioning in the marketplace.

  • Sales Presentation

    • Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or services.
    • In the second strategy, a "positive statement" is adopted in solution selling and in direct selling to corporate and or high value and or capital goods selling.
    • Here, the purpose of the positive statement is to emphasize a particular positive aspect of a provider to brand it according to seller's situational need.
    • Whether the objective is an immediate sale or a future sale, the chances of getting a positive response from a prospect are increased when the salesperson:

  • Return on Investment

    • Marketers should understand the position of their company and the returns expected when making adjustments in prices.
    • Marketers should understand the position of their company and the returns expected.

  • Concentrated Targeting

    • As long as demand is strong, the organization's financial position will be strong.
    • If demand declines, the organization's financial position will also decline.
    • Moreover, if a firm has yet to establish its loyalty among customers, a small hit in population or consumer taste can greatly affect their position.

  • Repositioning

    • Indicate the characteristics and application of a re-positioning as it applies to competitive perceptual positioning

  • Adding Value

    • Marketing adds value to an organization by communicating relevant positioning and building long-term customer relationships.
    • Without a marketing team to position the company in a way relevant to its consumers and in contrast to its competitors, the value of a Louis Vuitton would be no more than a store brand handbag.
    • It is the process of communicating the value of a product or service through positioning to customers.
    • Organizations can use value propositions to position value to a range of constituents such as:

  • Applying the Diffusion of Innovation Theory

    • Authority innovation decision: This is made for the entire social system by a few individuals in positions of influence or power.
    • They are more discrete in adoption choices than innovators, as they realize that judicious choice of adoption will help them maintain a central communication position.
    • The early majority tends to be slower in the adoption process, has above average social status, has contact with early adopters, and seldom holds positions of opinion leadership in a system.
    • There are both positive and negative outcomes when an individual or organization chooses to adopt a particular innovation.
    • The benefits of an innovation obviously refer to the positive consequences, while the costs refer to the negative.

  • Focus of an Advertisement

    • The term USP has also been largely replaced by the concept known as a Positioning Statement.
    • Positioning determines what place a brand (tangible good or service) should occupy in the consumer's mind in comparison to its competition.
    • A position is often described as the meaningful difference between the brand and its competitors.
    • Positioning is an attempt to place a product into a certain category in consumers' minds.
    • Types of positioning are Best, Against (Hertz vs.