Philip Kotler

(noun)

An American academic focused on marketing. The author of Marketing Management, among dozens of other textbooks and books, and the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Related Terms

Examples of Philip Kotler in the following topics:

  • Purchase

    • According to Philip Kotler, Keller, Koshy and Jha (2009), the final purchase decision, can be disrupted by two factors:

  • Marketing Information Systems

    • American academic Philip Kotler has defined it more broadly as "people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. " Not to be confused for a management information system, marketing information systems are designed specifically for managing the marketing aspects of the business.

  • Brand Loyalty

    • Philip Kotler defines four customer-types that exhibit similar patterns of behavior:

  • Global Marketing Standardization

    • According to Kotler, one study found that 80 per cent of US exports require one or more adaptations.
    • Kotler suggests that all eleven factors should be evaluated before standardization is considered.

  • Identifying the Target Market

    • (Kotler 2000).

  • The Importance of Sociocultural Differences

    • In Cantonese, the Philip Morris name sounded the same as a phrase meaning no luck.