perishable

Examples of perishable in the following topics:

• Perishability

  • Perishability of services implies that service capacity cannot be stored, saved, returned, or resold once rendered to a customer.
  • Services are perishable in two regards.
  • Perishability can affect company performance as balancing supply and demand is very difficult.
  • It is a perishable entity.
  • Describe why business services are perishable and how perishability impacts services marketing

• Product, Placement, Promotion, and Price

  • Perishability--unused capacity cannot be stored for future use.
  • In the case of services, the "product" is intangible, heterogeneous and perishable.

• Yield Management Systems

  • Yield management is the process of understanding, anticipating, and influencing consumer behavior to maximize yield or profits from a fixed, perishable resource, such as hotel room reservations and airline seats .
  • Yield management is particularly suitable when selling perishable products, which are goods that become unsellable at a point in time (for example, airline tickets just after a flight takes off).

• Services as Products

  • If totally intangible, they are exchanged directly from the producer to the user, cannot be transported or stored, and are almost instantly perishable.

• Sampling

  • Sometimes samples of non-perishable items are included in direct marketing mailings.

• Selecting Marketing Channels

  • For example, a perishable item must get to the consumer on a timely basis, therefore the marketing channels would have be as short and direct as possible.