Passive Advertising

Examples of Passive Advertising in the following topics:

• Corporate Advertising

  • Advertising designed to win an audience over to a specific point of view is called institutional or corporate advertising.
  • Such advertising is called institutional or corporate advertising.
  • If an attempt to sell a product creeps into institutional advertising, it does so in a passive voice.
  • It is passive advertising that guides with an implied called to action that is subtle, unconventional, and never clearly stated, but the desired results is always the same; to get someone to take action or pay attention to something that is advantageous to the corporation or institution.
  • Advocacy advertising is related to institutional advertising.

• Advertising

  • Advertising generates feedback that is analyzed and measured.
  • Current technology is forcing advertisers to move away from antiquated structure and practices.
  • No longer is a product limited by the scope and time-frame of a conventional advertising campaign.
  • The once passive consumer has become a part of the process; an active advertising channel who impacts brands and how a product is perceived.
  • The key to successful advertising is to sell benefits, not features.

• Marketing Changes Due to Involvement

  • Print advertising is considered high-involvement because newspapers and magazines provide information that can be processed clearly and can help shape attitudes and influence decisions.
  • Television advertising is considered low-involvement because it presents information that is considered passive.

• Social Media

  • All can be woven into a marketing plan rich with sales promotions, public relations outlets, advertising, and other elements of the "promotional mix."
  • In the context of social media, "engagement" means that both customers and stakeholders are participants rather than passive viewers.
  • The Internet has overtaken television as the largest advertising market, as banner and pop-up ads showcase a vast array of products and services.
  • Internet and social media leaks frequently impact traditional advertising as ads often appear online earlier than they are scheduled to premiere and go viral.
  • They are seen more quickly and by more users without the time delays of traditional advertising methods.

• Product Advertising

  • The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.
  • The stage in the Product Life Cycle (PLC) of which a product is in often determines the type of advertising that is used by advertisers.
  • The types of product advertising that marketers can choose from are:
  • This type of product advertising provides in-depth information of the benefits of using a product or service.
  • The type of product advertising a company chooses depends on where the product is in its life cycle.

• Consumerism and Advertising

• Top U.S. Advertising Agencies

• Consumer Behavior and Advertising

• Advertising Strategy v. Creative Strategy

• Types of Internet Advertising

  • Online advertisers can customize advertisements, making consumer targeting more efficient and precise.
  • Within the scope of Internet marketing, online advertising includes display advertising, affiliate marketing, search engine marketing (SEM), and mobile advertising.
  • Semantic web content is closely linked to advertising to increase viewer interest engagement with the advertised product or service.
  • Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.
  • Social network advertising is a form of online advertising found on social networking sites such as Facebook.