mobile SPAM messages

Examples of mobile SPAM messages in the following topics:

• Marketing Innovation Trends

  • Mobile marketing is marketing on or with a mobile device.
  • The most popular forms of mobile marketing include:
  • On average, SMS messages are read within four minutes, making them highly convertible.
  • While this has been fruitful in developed regions such as North America and Western Europe, mobile SPAM messages remain an issue in many parts or the world.
  • Mobile content can also be delivered via MMS (multimedia message service).

• Mobile Marketing

  • Marketing communications on mobile devices is generally carried out via text messages or applications.
  • One of the most popular forms of mobile advertising is text messaging.
  • Game mobile marketing provides additional opportunities for brands looking to deliver promotional messaging within mobile games.
  • Some of the major concerns around privacy include mobile spam, personal identification, location information and wireless security.
  • Industry bodies including the Interactive Advertising Bureau and Mobile Marketing Association have established guidelines to prevent SPAM messages and the practice of carriers selling member databases to third parties.

• Understanding Apps in a Marketing Context

  • A mobile application (or mobile app) is a software application designed to run smartphones, tablet computers, and other mobile devices.
  • The popularity of mobile applications has continued to rise, as their usage has become increasingly prevalent across mobile phone users.
  • Viral marketing may take the form of video clips, interactive Flash games, ebooks, brandable software, images, text messages, email messages, or web pages.
  • This creates a viral message.
  • Using existing apps with target audiences is a good way to get a message out, especially if the target audiences are the same.

• Mobile Consumer Behavior

  • Social media applications used on mobile devices are called mobile social media.
  • Quick-timers (only time sensitive): Transfer of traditional social media applications to mobile devices to increase immediacy (e.g., posting Twitter messages or Facebook status updates)
  • Consumers can receive text messages about sales and promotions at their favorite stores, restaurants, night clubs, etc.
  • Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS messages.
  • In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person).

• Consumer Privacy Issues

  • However, the growing adoption of web and mobile technologies, as well as the pervasiveness of the Internet, has given rise to additional concerns over consumer privacy online.
  • While the web provides a collaborative platform for consumers to perform searches and share and post content, it also exposes them to privacy issues including spam, data tracking, malware, identify theft, and defamation.
  • Companies that advertise via corporate websites, social media platforms, and mobile devices must also grapple with implications on the privacy and anonymity of users.
  • Some websites use numerous advertisements like flashing banners to distract users or feature misleading images designed to look like error messages from a user's operating system rather than advertisements.

• Digital Marketing Characteristics

  • Push digital marketing occurs when marketers send messages with or without the consent of the recipients.
  • Email, text messaging, and web feeds are also considered push digital marketing when the recipient has not agreed to receiving the marketing message.
  • This practice is also known as spamming.
  • The opposite of spamming is permission marketing, which uses technologies with the prior permission of the recipient.
  • For instance, multi-channel communications use push and pull message technologies simultaneously.

• Types of Internet Advertising

  • Types of Internet advertising include banner, semantic, affiliate, social networking, and mobile.
  • Mobile advertising is generally carried out via text messages or applications.
  • The obvious benefit of mobile advertising for brands is that mobile devices such as smartphones are usually close to the owner throughout the day.
  • This presents a cost-effective way for brands to deliver targeted advertisements across mobile platforms on a daily basis.
  • Although advertisements appear on a small mobile interface, mobile advertisers have the ability to deliver personalized, and thus effective, messaging.

• Media Types and Scheduling

  • Marketers must choose the type of media that best suits their budget and message and then choose the best way to schedule their message.
  • It combines the virtues of both the "storyteller" and the "demonstrator. " To be effective, these messages must be simple and able to overcome household distractions.
  • It is cost-effective since production costs are lower than TV, however, the lack of visual elements may limit the message.
  • Personal mobile phones are attractive advertising media to network operators and are gaining in power and reach.
  • Other areas in which a company's product message intersects with potential buyers occur outside of the home, meaning not via a device owned or operated by the potential buyer such as mobile phones, televisions, radio, computers, etc.

• Impact of Technology on Marketing

  • Technologies such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing.
  • These new forms of communication are changing the media landscape and the type of messaging strategy organizations use.
  • Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization's promotions that may span all different types of media - such as TV, radio, magazines, the Internet, mobile phones, and social media.
  • With IMC, organizations can coordinate their messages to build the brand and develop strong customer relationships while also helping customers satisfy their needs.
  • A young consumer might opt to get promotions via mobile marketing - say, from stores on your cell phone as you walk by them or via a mobile gaming device that allows you to connect to the Web.

• Targeting Consumers Where They Spend Time

  • As of December 2012, Facebook boasts over 1 billion active users, with over half accessing the social network via a mobile device.
  • Consumers are also increasingly accessing information from mobile devices, versus desktop or laptop computers.
  • Busy and hectic schedules are prompting people to view and access brand messaging on the go from their Smartphones, tablets and gaming consoles.
  • The growing legion of mobile users, as well as the increasing sophistication of online purchasers and their preference for relevant, digital content, will continue to push marketers to produce targeted, messaging for the web.
  • Describe how the World Wide Web, social media, and mobile devices are transforming the way advertisers target consumers