maturity

(noun)

The stage in the product life cycle where sales growth ultimately peaks, then slows as the product reaches widespread acceptance, and competition is fierce.

Related Terms

Examples of maturity in the following topics:

  • Maturity

    • The maturity stage follows the growth stage in the product's life cycle (see ).
    • However, despite this, sales continue to grow in the early part of the maturity phase.
    • The stage that lasts the longest in the product life cycle is the Maturity stage.
    • So, during the maturity stage, the following occurs:
    • Identify the market conditions of a product in stage 3, maturity of the product life cycle.

  • Stages in the Product Life Cycle

    • There are four stages in the product life cycle: introduction, growth, maturity, and decline.
    • There are four stages in the product life cycle: introduction, growth, maturity, and decline .
    • In the maturity stage of the product life cycle, sales will reach their peak.

  • Product Life-Cycle Curve

    • The duration of each product's life cycle stage is unpredictable, making it difficult to detect when maturity or decline has begun.
    • They show that the product does not make much profit during early periods of the life cycle, meaning the maturity stage must be extended to maximise profits.
    • Facebook is in the mature phase of the product life cycle.
    • Thus, we can say that Facebook is comfortably in the maturity stage.
    • The iPod touch is currently in the mature phase of the product life cycle.

  • Impact of the Product Life Cycle on Marketing Strategy

    • It gains more and more customers as it grows and, eventually, the market stabilizes and the product becomes mature.
    • At maturity, the strong growth in sales diminishes.
    • They can rescue products struggling in the maturity phase of their life cycles and get them back to the growth phase.

  • The Product Life Cycle

    • Every product goes through the various life cycle phases of introduction, growth, maturity and decline.

  • Branding Strategies

    • A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace.
    • A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace.

  • BCG Matrix

    • A dog has a low market share in a mature industry.

  • Social Marketing

    • Social marketing has, in the last two decades, matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.

  • When to Modify Products

    • Products travel through market introduction, growth, maturity, saturation and decline, posing different challenges, opportunities and problems to manufacturers and sellers depending on industry and target audience.

  • Growth