Light Box

Examples of Light Box in the following topics:

• Point-of-Purchase Promotions

  • Non-disposable displays may include lighting for more visibility or include a cooler for drinks or ice cream.
  • A light box is the advertising industry term for a lighted POS display.
  • These are similar to ones used by photographers, and use fluorescent bulbs to illuminate a poster that has been inserted into the light box from either the side or the rear.

• Lifestyle

  • Lifestyle is also referred to as a buyer characteristic in the Black Box Model, which shows the interaction of stimuli, consumer characteristics, decision process, and consumer responses.
  • The Black Box Model is related to the Black Box Theory of Behaviorism, where the focus is set not on the processes inside a consumer, but the relation between the stimuli and the response of the consumer.
  • The buyer's "black box" contains the buyer characteristics (e.g., attitudes, motivation, perception, lifestyle, personality, and knowledge) and the decision process (e.g., problem recognition, information research, alternative evaluation, purchase decision, and post-purchase behavior) which determine the buyer's response (e.g., product choice, brand choice, dealer choice, purchase timing, and purchase amount).
  • The Black Box Model considers the buyer's response as a result of a conscious, rational decision process, in which it is assumed that the buyer has recognized the problem.

• Digital Surveys

  • Questions can be displayed with check boxes, pull down menus, pop up menus, help screens, or submenus

• Customer Excellence

  • The advantage of using this method over a questionnaire is that you will get more detailed information and feedback, rather than "tick the box"- style responses from a questionnaire.

• Retail Marketing Strategy

  • Department, discount, warehouse, Mom And Pop, specialty, demographic, general, convenience, big box, automated/self serve, hypermarkets, supermarkets, malls and variety stores have adjusted traditional marketing strategies such as print advertising, media buys and in-store campaigns to incorporate the use of new technologies such as online outlets and shopping, email, texting, mobile applications, blogging, QR codes, kiosks, digital signage and online advertising.
  • Larger retailers, such as the big box stores and hypermarkets often utilize long tail statistical analysis to select the products that they want to market.

• Customer Feedback

  • The advantage of using this method over a questionnaire is that it will yield more detailed information and feedback, rather than "tick the box" style responses from a questionnaire.

• Monitoring Competition

  • More is said about this process in the integrated marketing box that follows.

• Illegal Price Advertising

  • "Light" food also is an even more common manipulation: The term has been variously used to mean low in calories, sugars, carbohydrates, salt, texture, thickness (viscosity), or even light in color.
  • Tobacco companies, for many years, used terms like "low tar," "light," "ultra-light," "mild," or "natural" in order to imply that products with such labels have less detrimental effects on health but in recent years, it was proven that those terms were considered misleading.

• Consumer Privacy Issues

  • Site mechanisms like comment boxes, wall posts, "Like" buttons, and widgets facilitate the ability to share and post vast amounts of information with multiple users.

• Value of Retailing

  • There are many different types of retailers; department and discount stores, warehouse stores, variety, demographic retailers aimed at a specific buyer, "Mom & Pop" stores owned and operated by individuals specialty stores, general and convenience stores, mail-order, hypermarkets, supermarkets, malls, category specialists, vending machines, no-frills, self-service or automated retail (robotic kiosks seen in airports and at supermarkets), big box stores and of course on-line e-tailers.