legislation

Examples of legislation in the following topics:

• Applicable Legislation

  • Federal legislation: Federal legislation exists to ensure such things as fair competition, fair pricing practices, and honesty in marketing communications.
  • Anti-tobacco legislation affects the tobacco and related industries, for example.
  • Social legislation: Marketers' activities are affected by broad social legislation, like the civil rights laws, programs to reduce unemployment, and legislation that affects the environment (e.g. water and air pollution).
  • State laws: State legislation affects marketers in different ways.
  • California has enacted legislation to reduce the energy consumption of refrigerators and air conditioners.

• Avoiding Potential Fraud

  • Consumer education, web security tactics, and government legislation are measures used to protect consumers from potential fraud.
  • Attempts to deal with the growing number of reported phishing incidents and other Internet fraud include legislation, user training, public awareness and technical security measures.

• Environmental Management

• The European Union (EU)

  • EU policies aim to ensure the free movement of people, goods, services, and capital; enact legislation in justice and home affairs; and maintain common policies on trade, agriculture, fisheries, and regional development.
  • While services account for 60% to 70% of GDP, legislation in the area is not as developed as in other areas.

• Shaping Public Policy and Educating Consumers

  • Public policy is commonly embodied in constitutions, legislative acts, and judicial decisions.

• Digital Media and Intellectual Property Issues

  • For example, U.S. legislation, including the Digital Millennium Copyright Act (DMCA), criminalizes the production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as digital rights management, or DRM) that control access to copyrighted works.

• Conducting a Situational Analysis