Learning

(verb)

The process of acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences. This process may involve synthesizing different types of information.

Related Terms

Examples of Learning in the following topics:

  • Learning

    • The ability to learn is possessed by humans, animals, and some machines.
    • Kolb styles model is based on the experiential learning theory, which was explained in his book Experiential Learning: Experience as the Source of Learning and Development (1984).
    • These learning styles include:
    • Kolb's model gave rise to the Learning Style Inventory, an assessment method used to determine an individual's learning style.
    • Kolb styles model is based on the experiential learning theory.

  • Perception

    • Other variables included in this consumer process include: motivation, learning, attitude, personality, and lifestyle.

  • Success and Failure: Strategies to Improve Success

    • Marketers must learn from their own previous failures, and others' failures, to ensure that they are successful for the next product launch.
    • By learning from the failures of others (and their own prior failures), marketers may learn how to succeed in future.

  • Handling Unfavorable Publicity

    • When the same situation happened again in 1986, the company had learned its lesson.
    • The crisis communication plan should be revised based on any new learnings.
    • In time, Johnson & Johnson learned to deal with the negative public relations.

  • Environmental Management

    • The company, 3M, has always made it a practice to learn what their customers want and getting feedback.

  • Team Selling

    • A team approach allows for "continuous learning," as team members can work together to identify flaws during the presentation process.

  • Handling Objections

    • Salespeople can learn to handle customer's objections by becoming aware of the reasons for them.

  • Training Programs

    • Superior sales managers learn that effective training and coaching help their companies outperform their competitors.

  • Responding to the External Environment

    • Whether deftly handling a social media crisis, leveraging an unexpected opportunity in current events, or simply learning something new about their customers or the market, successful marketers will be those who recognize the changes that are occurring and make effective adjustments.

  • Social Behavior of Consumers

    • Self-learning onsite behavioral targeting systems will monitor visitor response to site content and learn what is most likely to generate a desired conversion event (i.e. consumer purchase).