information silos

Examples of information silos in the following topics:

• Negotiating

  • More knowledge and wisdom can be harnessed in cross-departmental and cross-functional teams than with individuals operating in information silos.

• Impact of Technology on Marketing

  • Many consumers and business professionals seek information and connect with other people and businesses from their computers and phones.
  • With access to many sources of information and an interest in interactive media, consumers may collect more product information on their own.
  • Delivering consistent information about a brand or an organization helps establish it in the minds of consumers and potential customers across target markets.
  • Marketers need to find a way to break down the silos and connect the data sources.

• Marketing Performance Metrics

  • However, long-term ROMI is often criticized as a "silo-in-the-making".

• Product Labeling

  • Labels serve to capture the attention of shoppers as well as provide useful information regarding the product.
  • A label is a carrier of information about the product.
  • The attached label provides customers with information to aid their purchase decision or help improve the experience of using the product.
  • žIn some countries, many products, including food and pharmaceuticals, are required by law to contain certain labels such as ingredients, nutritional information, or usage warning information (FDA).
  • The purpose of the law label is to inform the consumer of the hidden contents, or "filling materials" inside bedding & furniture products.

• Marketing Information Systems

  • A marketing information system (MIS) is a management information system designed to support marketing decision making.
  • A marketing information system (MIS) is a management information system designed to support marketing decision making.
  • American academic Philip Kotler has defined it more broadly as "people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. " Not to be confused for a management information system, marketing information systems are designed specifically for managing the marketing aspects of the business.
  • This is an example of a marketing information system for agriculture.
  • Show the use of marketing information systems used in research and consumer marketing

• Information Search

  • Information Search is a stage in the Consumer Decision Process during which a consumer searches for internal or external information.
  • During this stage, a consumer who recognizes a specific problem or need will then likely be persuaded to search for information, whether it be internally or externally.
  • If the product is considered a staple or something that is frequently purchased, internal information search may be enough to trigger a purchase.
  • External research is conducted when a person has no prior knowledge about a product, which then leads them to seek information from personal sources (e.g. word of mouth from friends/family ) and/or public sources (e.g. online forums, consumer reports) or marketer dominated sources (e.g. sales persons, advertising) especially when a person's previous experience is limited or deemed inefficient.
  • An example of a non-personal source is a search on the Internet providing information about a subject.

• Informative, Persuasive, and Reminder Advertising

  • Informative advertising is often used when launching a new product, or for an updated or relaunched product.
  • Informative advertising will tell the consumer and marketplace about the product, explain how it works, provide pricing and product information, and should build awareness for the product as well as the company.
  • There should be enough information to motivate the consumer to take some sort of action.
  • Reminder advertising reinforces previous promotional information.

• Online Sales Promotion

  • Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.
  • For software free trials, users often have to give payment or credit card information and other demographics before the download is allowed and the software is functional.
  • Through content and inbound marketing, a sales representative is capable of offering specific, expert, and personalized information to site visitors.
  • Online offers and giveaways are simple and enable marketers to cultivate and gather valuable sales and demographic information.
  • Personal likes, personal experience, email addresses, payment information, and addresses are needed in order to deliver gifts, product samples, free information, or other "value added" items.

• Databases

  • In market research, databases contain information that is collected, aggregated, and used to define segments of homogeneous consumers.
  • In market research, a database contains information that is collected, aggregated, and used to define segments of homogeneous consumers.
  • This customer information oftentimes includes, but is not limited to, a variety of data, including name and address, history of shopping and purchases, demographics, and brand and product consumption.
  • Database research provides the raw data that has already been contributed by the purchaser when they complete brief surveys that ask for their contact and demographic information during or after a product purchase .
  • Retail outlets such as pharmacies can request customer's contact information at check-out for specific products as a way to help build a consumer database.

• Plan the Research Design

  • It details the procedures necessary for obtaining the required information, and its purpose is to design a study that will test the hypotheses of interest, determine possible answers to the research questions, and provide the information needed for decision making.
  • This plan includes a written proposal that outlines the management problem, research objectives, information required, how the results will help management decisions, and the budget allocated for the research.