Homogeneous

(adjective)

Of the same kind; alike, similar.

Related Terms

Examples of Homogeneous in the following topics:

  • Evaluating Market Segments

    • Segmentation involves classifying people into homogeneous groupings and determining which of these segments are viable target markets.
    • While the market is initially reduced to its smallest homogeneous components (perhaps a single individual), business in practice requires the marketer to find common dimensions that will allow him to view these individuals as larger, profitable segments.
    • It is internally homogeneous (potential customers in the same segment prefer the same product qualities).

  • Databases

    • In market research, databases contain information that is collected, aggregated, and used to define segments of homogeneous consumers.
    • In market research, a database contains information that is collected, aggregated, and used to define segments of homogeneous consumers.

  • Undifferentiated Targeting

    • Viewing the market as a homogeneous aggregate leads to undifferentiated targeting and mass marketing.
    • In essence, the market is viewed as a homogeneous aggregate.
    • Production cost per unit are low on account of having one production run for homogeneous product.

  • Client-Based Relationships

    • Building client-based relationships is also important due to the increasing homogeneity of product offerings.
    • For example, many beauty salons that offer homogeneous, or similar, services such as a haircut, coloring, and styling.

  • The Importance of Market Segmentation

    • While the market is initially reduced to its smallest homogeneous components (perhaps a single individual), business in practice requires the marketer to find common dimensions that will allow him to view these individuals as larger, profitable segments.

  • Heterogeneity

    • While products can be homogeneous and mass produced, the same is not true of services.

  • Intangibility

    • Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers.

  • Researching Using Digital Media

    • Companies are able to collect and aggregate this consumer information to define segments of homogeneous consumers.

  • Measuring a Successful Segmentation

    • The market segment is internally homogeneous (potential customers in the same segment prefer the same product qualities)

  • Developing a Market Segmentation

    • It is internally homogeneous (potential customers in the same segment prefer the same product qualities).