hierarchy

Examples of hierarchy in the following topics:

• Need Recognition

  • American Psychologist Abraham Harold Maslow believes that needs are arranged in a hierarchy.
  • None of his published works included a visual representation of the hierarchy.
  • According to Maslow's theory, when a human being ascends the levels of the hierarchy having fulfilled the needs in the hierarchy, one may eventually achieve self-actualization.
  • At the bottom of the hierarchy are the "Basic needs or Physiological needs" of a human being: food, water, sleep and sex.
  • Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American professor of psychology who created Maslow's hierarchy of needs

• Defining Campaign Objectives

  • The hierarchy-of-effects model clarifies the objectives of an advertising campaign and each individual advertisement.
  • Among advertising theories, the hierarchy-of-effects model is predominant.
  • The hierarchy-of-effects model can be explained with the help of a pyramid.
  • Many marketers know the hierarchy-of-effects model, but usually by a different name.

• Personal Selling

  • Psychologist Abraham Maslow created a Hierarchy of Needs that offers useful information for personal selling.
  • Mid-level hierarchy needs are social in nature and include self-respect, self-esteem, and the esteem of others.

• Packaging Considerations

  • The traditional "three R's" of reduce, reuse, and recycle are part of a waste hierarchy which may be considered in product and package development.

• Packaging Strategies

  • Pack size changes, material changes, updated graphics and changes in the brand naming hierarchy are just some of the ways to unlock new growth for a brand.

• Consumer Influence

  • The Hierarchy of Effects Model - Effective advertising will aim to influence consumer behavior at each and every stage of the consumer buying process.

• Applying the Diffusion of Innovation Theory

  • The findings were that opinion leadership tended to be organized into a hierarchy within a society, with each level having most influence over other members in the same level, and on those in the next level below it.

• Identifying Product Benefits

  • Needs statements are then extracted, organized into a more usable hierarchy, and then prioritized by the customers.

• Understanding The Consumer + The Planning Process

  • If you’ve ever taken a psychology class you probably recognize this as the “Hierarchy of Needs” developed by Abraham Maslow.
  • But, Maslow’s Hierarchy of Needs remains the foundational tool for understanding human behavior.