heterogeneity

(noun)

This term describes the uniqueness of service offerings.

Related Terms

Examples of heterogeneity in the following topics:

  • Heterogeneity

    • Heterogeneity, also known as variability, describes the uniqueness of service offerings.
    • The term heterogeneity describes the uniqueness of service offerings (also known as variability).
    • Many services regarded as heterogeneous are typically modified for each consumer or situation.
    • Given that services are heterogeneous, it is essential that each and every customer receive excellent service.
    • Heterogeneity of service quality does not imply that no two customers can receive great service, it just means that no two transactions can be repeated identically.

  • Product, Placement, Promotion, and Price

    • Heterogeneity (variability)--services involve people, and people are all different.
    • In the case of services, the "product" is intangible, heterogeneous and perishable.

  • Use of New Technologies in Marketing and Research

    • Social media marketing involves using peer recommendations, building brand personality, and addressing the market as a heterogeneous group of individuals.

  • Price Discrimination

    • In the real world, product heterogeneity, market frictions and moderate fixed costs allow for a level of price description in many markets.

  • Demand-Based Pricing

    • Product heterogeneity, market frictions, or high fixed costs (which make marginal-cost pricing unsustainable in the long run) can allow for some degree of differential pricing to different consumers, even in fully competitive retail or industrial markets.

  • Evaluating Market Segments

    • It is externally heterogeneous, that is, potential customers from different segments have different quality preferences.

  • Determining Segmentation Variable(s)

    • Another problem is that members of a geographic segment often tend to be too heterogeneous to qualify as a meaningful target for marketing action.

  • Developing a Market Segmentation

    • It is externally heterogeneous.

  • Measuring a Successful Segmentation

    • The market segment is externally heterogeneous, that is, potential customers from different segments have different quality preferences.