greenwashing

(noun)

A form of spin in which green public relations or green marketing is deceptively used to promote the perception that an organization's aims and policies are environmentally friendly.

Examples of greenwashing in the following topics:

  • Social Responsibility and Welfare of Customers

    • While brands are incorporating social responsibility efforts into their marketing communication strategies, media and industry critics have accused companies of greenwashing human rights and environmental issues.
    • Critics of social responsibility often accuse corporate brands of "greenwashing. "