generic

Examples of generic in the following topics:

• Types of Consumer-Generated Digital Content

  • Consumer-generated content can be text, images, video or other digital information posted and shared by end-users.
  • The proliferation of consumer-generated content, which has coincided with the rise of social media, reflects the expansion of media production through new technologies that are accessible and affordable to the general public.
  • However, all digital media technologies are considered "user-generated content."
  • Companies employ consumer-generated content across mobile applications such as tablet computers.
  • Discuss the technological factors that have led to the rise of consumer-generated digital content

• Types of Businesses

  • The three typical classifications under for-profit partnerships are general partnerships, limited partnerships, and limited liability partnerships.
  • Financial businesses include banks and other companies that generate profit through investment and management of capital.
  • Information businesses generate profits primarily from the resale of intellectual property.
  • Real estate businesses generate profit from the selling, renting, and development of properties comprising land, residential homes, and other kinds of buildings.
  • Transportation businesses deliver goods and individuals from location to location, generating a profit on the transportation costs.

• Strategic Business Units

  • General Electric is an example of a company with this sort of business organization.
  • There are three factors that are generally seen as determining the success of an SBU:

• Idea Generation

  • The success of product-driven companies is directly tied to new product development, which is generated through innovative ideas.
  • Described below are different sources of innovation that lead to the generation of ideas for new products.
  • While not exactly a strategy that can be purposefully conducted by companies attempting to come up with a specific product, the process of serendipity frequently occurs due to government funding of general and scientific research, causing technological and other spillovers into the commercial realm.
  • Being innovative is key to generating new ideas in product development.

• Terms Used to Describe Price

  • Dollar General is a general store or "five and dime" store that sets price points only at even amounts, such as exactly one, two, three, five, or ten dollars (among others).
  • For example, Dollar General is a general store or "five and dime" store that sets price points only at even amounts, such as exactly one, two, three, five, or ten dollars (among others).

• Cash Flow

  • The purpose is generally to accelerate the cash flow of the organization.
  • A quick way to generate cash flow is to offer seasonal discounts.
  • Identify the different pricing strategies for generating cash flow in an organization

• Defining Promotion

  • The promotional tools used to educate customers and generate sales vary depending on the organization's objective.
  • Because public relations (PR) focuses on influencing and shaping public opinion, PR efforts are useful for building brand value and generating positive stories around products and services.
  • Events, which often generate publicity, can serve long-term objectives for building partnerships with external stakeholders, strengthening customer loyalty and enhancing industry credibility.
  • However, organizations may choose to use short-term mechanisms such as sales promotions and coupons to generate immediate customer interest and revenue.
  • Describe how promotional tools work together to educate consumers and generate sales

• Concept Testing

  • It can also be used to generate communication designed to alter consumer attitudes toward existing products.
  • The concept generation portions of concept testing are generally qualitative.
  • Traditional systems of concept testing generally failed to provide a systematic, proven way of showing consumer preference of one concept over another.
  • Thus, communication of the concept was generally left to the creativity of the advertising agency, with no systematic quantitative method known or employed that could identify the criteria on which consumer choices were made (at least, not with any real accuracy).
  • Using focus groups to generate user feedback is one method of going about concept testing.

• Competition

  • General Motors competes against Ford, Chrysler, Toyota, and other auto manufacturers.
  • For example, who are General Motors' competitors?
  • If you named companies like Toyota, Ford, Chrysler, and Honda, you are right, but you have just begun. outlines some of General Motors' competitors, and outlines some of Nintendo's competitors.
  • For example, General Motors competes against Ford, Chrysler, Toyota, and other auto manufacturers.
  • General Motors, then, is competing to satisfy the public's need for transportation.

• New Product Pricing

  • With a new product, competition does not exist or is minimal, hence the general pricing strategies depend on different factors.
  • Two general strategies are most common for setting prices:
  • Such a strategy should generate greater sales and establish the new product in the market more quickly.
  • Early adopters generally have a relatively lower price-sensitivity and this can be attributed to their need for the product outweighing their need to economize, a greater understanding of the product's value, or simply having a higher disposable income.
  • A skimming strategy would generally be supported by the following conditions: