Free Premiums

Examples of Free Premiums in the following topics:

• Premiums

  • Premiums are prizes, gifts, or other special offers consumer receive when purchasing products.
  • The Better Crocker Promotional ExampleIn 1929, Betty Crocker began a series of sales promotions that blended premiums, coupons and a loyalty program; it issued redeemable coupons that could be traded for free flatware and other household wares.
  • Another form of consumer sales promotion is the premium.
  • In the United States, each year over $4.5 billion is spent on premiums.
  • Premiums fall into one of two categories: free premiums which only require the purchase of the product and self-liquidating premiums which require consumers to pay all, or some, of the price of the premium.

• Support and Help

  • Most companies offer either free customer support or charge for premium customer support and help services.
  • However, many organizations still offer support services via email and toll-free numbers.

• Trade vs. Consumer Promotions

  • Dealer loaders are incentives given to a dealer to display a product, such as in-store displays, premiums, or rebates.
  • Free samples are when a product is given to the consumer so that he or she may try a product before committing to a purchase.
  • Kids eat free promotions offer a discount on the total dining bill by offering one free kid's meal with each regular meal purchased.
  • Premiums are promotional items that can be received for a small fee when redeeming the proof of purchase.

• Resolving Problems Quickly

  • By automating the collection of information of devices and applications coexisting with the supported application, problems can be quickly detected and fixed.Automated self support, automates the self support process, freeing users from self-help diagnostics and troubleshooting from online libraries or knowledge bases.
  • Most companies offer technical support for the products they sell, generally for free.
  • Others provide a fee for technical support or a fee for premium support services (no waiting in line or talking to a machine, for example).

• Online Sales Promotion

  • For software free trials, users often have to give payment or credit card information and other demographics before the download is allowed and the software is functional.
  • The latter, also referred to as search engine optimization (SEO), offers a more organic, natural, and free way to garner a desired ranking on a search results page.
  • Personal likes, personal experience, email addresses, payment information, and addresses are needed in order to deliver gifts, product samples, free information, or other "value added" items.
  • Software companies do this all the time when they offer free downloads, stripped down versions of the software, or trial periods.

• Sales Promotion

  • Contests, coupons, giveaways, loss leaders, point of purchase displays, premiums, prizes, product samples and rebates are sales promotion devices.
  • They are used to lower prices, for discounts, free goods and value added giveaways.
  • They are dispensed as neckers placed around the 'neck' of a bottle, on-shelf meaning available where product is displayed, as a free-standing insert (FSI) or booklet that is delivered inside the local newspaper, at checkout, on-line, and displayed and shown on mobile phones for redemption.
  • Other in-store sales promotions include pull-out fact sheets, special lighting and animated displays powered by solar energy and policy promotions such as "ladies nights" or "kids eat free" offers.
  • For example "buy one, get one free, three for two, buy quantity and receive a lower price or percentage discounts on specific days of the week.

• Objectives of a Sales Promotion

  • Sales promotional tactics include contests, coupons, freebies, loss leaders, point-of-purchase displays, premiums, prizes, product samples, and rebates.
  • For new marketing initiatives, brands implement retail "mechanics" such as "Buy One, Get One Free" Or "Three for Two" promotions to encourage consumers to buy new market releases.

• Consumer Influence

  • The provision of credit or payment terms may encourage purchase, or a sales promotion such as the opportunity to receive a premium or enter a competition may provide an incentive to buy now.
  • The main objective of an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website.

• Value of Branding

  • Starbucks is a brand known for its premium, oftentimes deemed "over-priced" coffee.
  • Branding helps create loyalty, decreases the risk of losing market share to the competition by establishing a differential advantage, and allow premium pricing that is acceptable by the consumer because of the perceived value of the brand.
  • For example, Starbucks is a brand known its premium coffee.

• The Marketing Exchange

  • As long as buyers have free choice and competitive offerings from which to choose, they are ultimately in control of the marketplace.
  • To successfully guide consumers through the buying process, marketers attempt to make products and services more appealing by offering credit or payment terms, sales promotions, rebates, and other premiums to convince consumers to buy now rather than later.