franchise

(noun)

The authorization granted by a company to sell or distribute its goods or services in a certain area.

Related Terms

Examples of franchise in the following topics:

  • Global Marketing in the U.S.

    • Example of Franchising: Holiday Inn, Hertz Car Rental, and McDonald's have all expanded into foreign markets through franchising.

  • Types of Marketing Channels

    • In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low, with little or no required inventory or cash commitments to begin.
    • An example of dual distribution is business format franchising, where the franchisors, license the operation of some of its units to franchisees while simultaneously owning and operating some units themselves.

  • Distribution Centers vs. Direct Store Delivery

    • Franchises - Over the years, large chain store retailers have posed a serious competitive threat to small storeowners.
    • Franchising has come about in response to this trend.

  • Branding

    • When this recognition builds up to a point where a brand enjoys a critical mass of positive sentiment, it is said to have achieved brand franchise.

  • Geographic Pricing

    • Critics contend that industry monopoly and the ability to control not only industry-owned "corporate" stations, but locally owned or franchise stations, make zone pricing into an excuse to raise gasoline prices virtually at will.

  • Understanding Copywriting + The Elements of Copy

    • The movie studio behind the James Bond franchise had a powerful slate of pictures at one time.