follow-up

Examples of follow-up in the following topics:

• Following Up

  • Regular follow up is an integral part of good customer service.
  • Critical to the process is the person that does the follow up.
  • Some customers prefer more follow up while others require little or no follow-up.
  • The type of follow up is also important; a call, a note, a visit or an email.
  • The time frame in which the follow up takes place also impacts the experience.

• Defining Personal Selling

  • The personal selling process is a seven step approach: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up.
  • Finally, the salesperson must remember to follow up after the sale is made.

• Post-Purchase Behavior

  • Another example is when customers are asked for their contact information at the point of purchase so they can be targeted later with a follow-up call that surveys the product's performance and consumer satisfaction.
  • This approach could help influence or alleviate feelings of cognitive dissonance or "buyer's remorse" following a product purchase.

• Encouraging Product Trials

  • Sponsoring or exhibiting at an event related to the target consumers' interests and following up with press coverage in local and national publications.

• Handling Unfavorable Publicity

  • The following principles represent best practices in crisis management: be prepared, do the right thing, communicate quickly and accurately, and follow up.
  • It is also possible to set up a communication system that can be activated in almost any emergency situation.

• Proactive Representatives

  • They are tracking, sniffing, looking, following their leads, and finding prey.
  • They follow-up with their customers and stay connected to them.
  • The good hunters will close well and take care of the customer, but most hunters are not very good at follow-through.

• Channel Partnering

  • Provide an explanation or introduction to your partner marketing program as soon as a new partner is signed up, including what resources are available.
  • Follow up with your partners after campaigns and ask how they did and what you can do to help next time.
  • Ensure your partners are using your content correctly and following your brand guidelines.

• Defining the Vision

  • An organizational vision should be made up of two fundamental components: a core ideology and an envisioned future.
  • If you want people to follow your vision, you'll have to provide one in which they can invest (emotionally at first and actively later on).
  • Porras, outlined a framework to define organizational vision, suggesting that it should be made up of two fundamental components: a core ideology and an envisioned future.
  • The core ideology is made up of core values and a core purpose.

• Identifying the Target Market

  • CVS Caremark's target market is women since they make up 80 percent of the pharmacy chain's customers.
  • A seven step approach proposed by Roger Best is as follows:
  • The biggest mistake that it's possible to make in targeting is trying to reach everybody and ending up appealing to no one.

• Decision-Making Units

  • For example, in the hi-tech sector, the decision making unit generally comprises the following roles:
  • If a product poses challenges at the installation phase, then the infrastructure buyer and/or DMU steps in to decide whether the return on investment (ROI) is worth the time and money required to set up the infrastructure.