Examples of fighter brand in the following topics:
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- Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand.
- With both alternatives often equally unpalatable, many companies choose the third option of launching a fighter brand.
- When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market.
- The Celeron microprocessor, shown here , is a case study of successful fighter brand.
- The Celeron microprocessor is a case study of a successful fighter brand.
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- "No brand" branding may be construed as a type of branding as the product is made conspicuous through the absence of a brand name.
- Personal branding treats persons and their careers as brands.
- Faith branding treats religious figures and organizations as brands.
- Kool-Aid is an individual brand that competes with Kraft's other brand (Tang).
- Tang is an individual brand that competes with Kraft's other brand (Kool-Aid).
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- Two components comprise brand awareness: brand recall and the consumer recognition of the brand.
- Brand recall is the ability of consumers to remember brands with reference to the product.
- Similarly, brand recognition is the potential of consumers to retrieve past knowledge of the brand when asked or shown an image of the brand logo.
- Brand awareness is an essential part of brand development, helping brands stand out from competitors.
- Effective marketing campaigns that increase brand awareness also eliminate confusion between similar brands, as well as inconsistencies that may arise in brand extensions under single brands.
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- A concept brand is a brand associated with an abstract concept like breast cancer awareness or environmentalism.
- A commodity brand is a brand associated with a commodity.
- " is an example of a commodity brand.
- A brand which is widely known in the marketplace acquires brand recognition.
- This is in contrast to the brand image, a customer's mental picture of a brand.
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- Brand line is a marketing term used to describe all the products sold under a single brand name.
- Another form of brand extension is a licensed brand extension.
- What is the Purpose of a Brand Line or Brand Extension?
- Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity.
- Diet Coke is a brand line extension of the Coca Cola Brand.
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- A brand name is the part of the brand that can be vocalized.
- A strict manufacturer's branding policy under which a producer can only manufacture merchandise under his own brand
- An exclusive distributor's brand policy where a producer does not have a brand of his own but agrees to sell his products only to a particular distributor and carry his brand name (typically employed by private brands)
- Tang is an individual brand that competes with Kraft's other brand (Kool-Aid).
- Discuss the purpose of a brand name, and the process of researching and selecting a brand name
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- The different types of brands include: individual products, product ranges, services, organizations, persons, individuals, groups, events, geographic places, private label brands, media, and e-brands.
- Another type of brand is an organization.
- A person can also be considered a brand.
- Product, service and other brands realize the power of event brands and seek to have their brands associated with the event brands.
- Private label brands, also called own brands, or store brands, exist among retailers that possess a particularly strong identity (such as Save-A-Lot).
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- Brand Ownership means building a brand that reflects your values and persuades consumers to believe in and purchase your product.
- Brand ownership is about building, developing and sustaining a brand that reflects your principles and values and which effectively persuades consumers to believe in and purchase your product/service.
- In order to really own your brand, you must have a clear understanding of where your brand stands in the marketplace today, and a concrete strategy that outlines how you wish to manage and grow your brand moving forward.
- Equally important is understanding what makes your brand different.
- A brand owner may seek to protect proprietary rights in relation to a brand by registering the trademark such that it becomes a "Registered Trademark. " Also, a firm or licensor can also grant the right to use their brand name, patents or sales knowledge in exchange for some form of payment.
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- "Branding is a way to create an emotional connection with a specific audience. " - Troika, a network branding company.
- What is the Purpose of Branding and Why Is It So Important?
- Branding involves researching, developing, and implementing brand names, brand marks, trade characters, and trademarks.
- Branding is crucial to the success of any tangible product.
- For example, Starbucks is a brand known its premium coffee.
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- Brand equity is the value of a brand that is well-known and conjures positive associations, which helps it remain relevant and competitive.
- This is why brand equity is oftentimes directly correlated with a brand's profitability.
- In marketing, brand equity refers to the value of a brand that is well-known and conjures positive mental and emotional associations.
- This is why brand equity is oftentimes directly correlated with a brand's profitability.
- List the 10 attributes used to measure brand equity according to marketing professor and brand consultant David Aaker